20th Century Insurance Company Unveils New Name on Tournament of Roses Parade Float
biz.yahoo.com
WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Nov. 5, 1999--While some people debate whether the new millennium should actually begin with the year 2000, or 2001, 20th Century Insurance Company is seizing upon the earlier occasion to change its corporate name for the new century and using the world's most famous New Year's Parade to make the announcement to millions.
20th Century Industries, the parent company of 20th Century Insurance Company, will become 21st Century Insurance Group on January 1, 2000, with the new name first appearing on the company's magnificent 55-foot-long float entry in the 111th Tournament of Roses Parade in Pasadena.
The company's float, named Visions of Wisdom and Imagination, echoes the parade theme, Visions of the Future. The float concept, by designer Raul Rodriguez, is being built by Fiesta Parade Floats in Duarte, Calif. It features reading as a fundamental tool for learning, the key to wisdom, entertainment, adventure, future worlds, times and dimensions. Merlin, the artful wizard, is featured bringing visions from his imagination to life, including a spectacular two-headed animated dragon.
The name change and float design are being celebrated at the company's Woodland Hills, Calif., headquarters on Nov. 5, when the Rose Parade Queen, Sophia Bush, and her Royal Court will be on hand for the unveiling of the float design incorporating the new name.
The Nov. 5 kickoff for the name change announcement signals a busy time for the subsidiary of 20th Century Industries, the nation's ninth-largest personal automobile insurance stock company. According to President and CEO William L. Mellick: ``Our new name is not just a change to note passage into a new century, it also celebrates our financial strength, our expansion of business operations outside California, and the upcoming opening of the addition to our corporate headquarters building, more than doubling our current headquarters size.'
Founded in 1958, the company was a pioneer of the direct response marketing of personal automobile insurance and specializes in selling low-cost automobile insurance to good drivers only. The company's insurance is currently available in California, Arizona, Nevada, Oregon and Washington.
Headquartered at 6301 Owensmouth Avenue, Woodland Hills, Calif., 91367, and on the Internet at www.20thCenturyInsurance.com, the company is traded on the New York Stock Exchange under the symbol TW.
Contact:
20th Century Insurance, Woodland Hills
Joyce Prager, 818/704-3065
Steph Stephens, 818/348-8030
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