ELOT Revenue Sources by: OkraKid
Lottery transaction fees...(assume 5% of transaction value, and 11% of total lottery wagering)
Jamaican lottery
Jamaica ($50mil X 11% X 5% = $275,000/12 = $23,000 monthly)
non NASPL member coverage (assume US$5 per transaction for non NASPL
countries) $500mil X 11% X 5% = $230,000 monthly
Vermont ($23mil X 11% X 5% = $11,000 monthly)
West Virginia ($25mil X 11% X 5% = $12,000 monthly)
Texas ($150mil X 11% X 5% = $69,000 monthly)
New Mexico ( $35mil X 11% X 5% = $16,000 monthly)
Power Ball (22 states) ($2bil X 11% X 5% = $917,000 monthly)
Software licensing fees...(assume 2.5% of transaction value)
Six states adopt eLottery software system
$400mil X 11% X 5% = $183,000 monthly)
TOTAL MONTHLY LOTTERY SALES COMMISSION = $1,461,000
Advertising fees...(assume $10,000 per 1mil hits per month)
2,292,000 hits per month /1mil X $10,000 = $23,000 monthly
Product sales..(assume 3% of hits X $10 per sale = $300,000 per 1mil hits/12 = $25,000
monthly)
Promotional fees...(assume
Traffic Source [Site(s) monthly hits]
Direct...(assume 10% of hits purchase lottery tickets)
Advertising and promotions (lotteries)
Total monthly revenue /$5 per wager /10% wager factor = 2,292,000 monthly hits
Promotions (CD?s, goods and services, cash prizes, interactive games)
Search engines
Links...
Alliances
Reciprocal advertising
Hope this is helpful |
