Yesterday's action in ATHM (+14.7%), YHOO (+7.5%), CNET (+9.0%) and AMZN (+20.1%) was encouraging -- as is the recent price action in AOL and GNET. It looks to me like the first-tier portals and etailers may be coming to life for a Christmas run. If this trend establishes itself, I expect second- and third-tier companies such as IVIL would eventually participate. The core demographic story behind IVIL -- that women make up to 70-80 percent of household purchasing decisions -- remains too compelling to ignore if we see a rally in portals and business-to-consumer etailers.
If IVIL can't manage a Christmas run over the next six weeks or so, I'll dump it and move on. But, for now, I still believe that it has explosive upside potential, with its demographic story, enormous short position, continuing growth, and recently completed secondary.
For additional perspective, here's Steve Harmon's assessment of IVIL, offered in the 13 Oct 1999 edition of his Netstock! newsletter:
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