Here's an interesting page off of the Businesswire this morning.
BW0032 APR 14,1997 5:02 PACIFIC 8:02 EASTERN
( BW)(CYRIX)(CYRX) Cyrix signs Ingram Micro and Tech Data; Expands
distributor base to meet increased channel demand
Business Editors & High Tech Writers
RICHARDSON, Texas--(BUSINESS WIRE)--April 14, 1997--Expanding
its presence in the U.S. reseller market, Cyrix Corporation
(NASDAQ:CYRX) today announced the signing of two top-tier national
distributors, Ingram Micro, Inc. and Tech Data Corporation.
These distributors add to the expanding base of channel support
for Cyrix and allow broader access to Cyrix's processor products.
Ingram Micro and Tech Data will provide resellers with Cyrix
processors in single-unit packaging which gives resellers greater
flexibility in managing their "just in time" inventory requirements.
This allows resellers to build individual systems according to their
customers' immediate demands.
"The signings of Ingram Micro and Tech Data are key to Cyrix's
ability to fulfill channel demand for the 6x86(TM) processor today
and future products tomorrow," said Steve Tobak, vice president
corporate and channel marketing, Cyrix Corporation. "Our goal is to
enhance our channel support and services to make Cyrix the
microprocessor company of choice for resellers."
Ingram Micro and Tech Data lend additional credibility to Cyrix's
existing distribution model while also providing complementary
products to benefit individual resellers and ultimately PC consumers.
Amy Hoffman, vice president of product marketing, Ingram Micro, said,
"High-performance Cyrix processors, along with our broad PC product
portfolio, allow us to provide resellers with a one-stop shop for
their PC needs."
"The addition of Cyrix processors to our line card allows us to
provide our customers with a high-quality product at a reasonable
cost," said Jeff Marinangel, vice president of product marketing,
peripherals division, Tech Data. "Our ongoing commitment to
servicing our customers, coupled with Cyrix's channel marketing
programs, allows Tech Data to offer our customers easier access to
Cyrix's innovative products."
Reseller Support Programs
Cyrix's Direct Connect Program, and the "Reseller Network"
located on the Cyrix Web page, provides unlimited support for
resellers and distributors in training and information. Through
Direct Connect, resellers can obtain information to effectively
design and market Cyrix-based systems.
Direct Connect also manages reseller communications through fax
blasts, e-mail and telephone support, and provides merchandising
support such as point-of-sale materials, promotional items, banners
and literature.
For more information, interested resellers may contact Cyrix
Direct Connect at 800/215-6823, visit the Reseller Network located
on the Cyrix Web page (http://www.cyrix.com) or contact an authorized
distributor. |
