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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.92

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3:59 PM EST

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To: Eric Wells who wrote (83728)	11/9/1999 7:58:00 PM
From: Bill Harmond	Read Replies (2) of 164684

Eric, If you keeping lumping all of Amazon's spending together like it's involuntary losses, you'll never understand what's going on. America Online first acrued $1 billion in losses (more than Amazon has to date) on the way to its $150 current billion market cap. Losses for a company like Amazon, who is deliberately accelerating spending, is different from some mature business that has no chance to grow through them. This "losses" argument is old and tired. I read recently that Amazon has built the 16th most-valuable brand on the planet, online or not. Obviously those "losses" are buying something very leveragable.

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