High Tech News BackWeb Back in Private Internet Market- Via Portals
By Ronny Lifschitz
More than two yeas after
abandoning the attempt to market
"Push" services to Internet end
clients, and developing a business
model based on support for large
organisations, Israel's BackWeb is
returning to the public network.
USWest, the local telephony
company of the Western United
States (excluding California), is
setting up a portal that will
constitute its Internet provision
services centre, and combine voice
mail and information services
requiring broadband, using
BackWeb's "Polite Push"
technology.
Todd Johnson, former Vice
President for marketing of Silicon
Graphics, and now BackWeb's
Marketing Vice-President, told
"Globes" that according to the
plan, the new system will start
implementing the pilot project in
December. Installation will take
place at the beginning of 2000, and
USWest's 13 million Internet
subscribers will start receiving
service.
BackWeb recently implemented a
similar deal with YPay, a partner
in Ericsson, which provides free
Internet services in return for the
advertising of Push technology.
BackWeb has recently been on a
sort of road show among all
leading European and US
newspapers, under the slogan
"Push is Back". "We want people
to see that this is an infrastructure
technology", Johnson explained.
"Today we are talking with several
other Internet service providers
globally".
Published by Israel's Business
Arena November 9, 1999
globes.co.il |
