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Non-Tech : MILLIONAIRE. COM........( MLRE )

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To: Robert Cottage who wrote (2439)11/10/1999 2:42:00 PM
From: StockDung  Read Replies (1) of 2664
 
Millionairecom Sued by Robb Report for Trademark Infringement


Boston, Nov. 9 (Bloomberg) -- Millionaire.com, which operates a Web site and publishes a magazine aimed at the wealthy, was sued for allegedly infringing the trademark of Robb Report, a competitor.

Luxury Media Corp., publisher of Robb Report, alleges that Millionaire.com used the Robb Report trademark in World Wide Web postings, solicitation letters, marketing material and its Millionaire magazine.

Robert White, Millionaire.com's chairman, president and chief executive, founded Robb Report and later sold it, said Ken Costanzo, a spokesman for Hilton Head, South Carolina-based Millionaire.com. Costanzo denied the allegations in the suit.

According to the suit, a copy of Robb Report was ''prominently'' displayed on CBS's ''48 Hours'' program during a report on Millionaire.com. The program incorrectly described Robb Report as belonging to White, the suit said.

A quick search of Millionaire.com's Web site found a company press release that says White ''founded Robb Report in 1968 and sold it in 1983.'' The statement also notes that Millionaire magazine and Robb Report are ''unaffiliated publications.''

The suit was filed last month in U.S. District Court in Boston.

Shares in Millionaire.com, which trades over the counter, gained 1/6 to 2 9/16.

Nov/09/1999 18:52

For more stories from Bloomberg News, click here.

(C) Copyright 1999 Bloomberg L.P.
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