Net Perceptions and Mediaplex Team to Deliver Higher Return on Investment for Online Advertisers
SAN FRANCISCO--(BUSINESS WIRE)--Nov. 10, 1999--Net Perceptions (Nasdaq:NETP), a leading real-time personalization company, and Mediaplex, Inc., a leading eBusiness marketing and technology company, today announced a collaboration to improve ROI on both Web site personalization spending and online advertising dollars.
Harnessing Net Perceptions' sophisticated collaborative-filtering capabilities, and Mediaplex's dynamic ad-serving technology linked to an advertiser's enterprise data, mutual clients of Net Perceptions and Mediaplex can now deliver messaging that is most relevant to any particular set of customers in real time across all campaign sites.
Net Perceptions' Realtime Recommendation Platform, a collaborative-filtering personalization technology pioneered by the company's founders, has the ability to make individual purchase recommendations to custom-fit each site visitor by identifying observed and inferred preferences and comparing them to all other customers with similar preferences.
When a customer comes to a site that is Net Perceptions-enabled, the Realtime Recommendation engine selects an advertiser's product or service that has the highest likelihood of being purchased by that individual.
Mediaplex's pioneering mobile Java objects (MOJO) platform then receives the recommendation. The MOJO technology has the unique capability to integrate an advertiser's back-end data, such as inventory availability or pricing, to that advertiser's online advertising. Based on predetermined business rules, MOJO delivers the most relevant message in real time to the viewer across all campaign sites.
"MOJO ensures that the product or service recommended by Net Perceptions is actually available, and available at a promotional price, if applicable," said Ashu Goel, Mediaplex's vice president of strategic planning. "This greatly improves the customer relationship by ensuring a positive purchasing experience."
"The Net Perceptions-Mediaplex integrated solution is designed to deliver a significantly higher rate of conversion to sales because it allows Internet retailers to market on a true real-time, one-to-one basis," said Steve Larsen, Net Perceptions' senior vice president.
"Imagine knowing every one of your customers so well that you can confidently recommend or offer up only those products they're most likely to enjoy. That's a level of service that was largely lost in the move to mass marketing. That's exactly what Net Perceptions allows its clients to again deliver to their customers. And, customers love it."
About Net Perceptions
Net Perceptions is the pre-eminent developer and supplier of real-time personalization solutions that enable Internet retailers to market on a true one-to-one basis. The company is the originator of the Realtime Recommendation Platform, which integrates collaborative filtering and automatically applies the optimum technology to the recommendation or personalization task.
Net Perceptions' founders include the original team of University of Minnesota researchers who pioneered the concepts and applications of collaborative filtering. More than 100 Internet innovators have selected Net Perceptions' solution, including: ART.com, Audio Book Clubs, Bertelsmann Online, Billboard Talent Net, CDnow, E!Online, eToys, Planet Direct, SkyMall, Ticketmaster Online and Tower Records.
Net Perceptions is a publicly traded company (Nasdaq:NETP) based in Minneapolis, with additional offices in New York, San Francisco and London. Net Perceptions can be contacted at 800/466-0711 or www.netperceptions.com.
About Mediaplex, Inc.
Mediaplex, Inc. is a leading provider of eBusiness marketing and technology solutions that enable companies to optimize Internet advertising for sales, direct marketing, and brand building. The company's proprietary technology platform delivers real-time advertising messaging based on enterprise information.
In addition, Mediaplex provides comprehensive online campaign services. Mediaplex clients include OfficeMax.com, ShopNow.com, Tickets.com, 1800DAYTRADE.com, and advertising agencies including McCann-Erickson/A&L and Publicis & Hal Riney. Mediaplex is headquartered in San Francisco, with offices in New York, the Silicon Valley, and Hamburg, Germany. Mediaplex can be contacted at 877/402-PLEX or www.mediaplex.com.
CONTACT: Burson-Marsteller for Mediaplex
Catherine Maxwell or Laura Maher, 415/591-4000
catherine_maxwell@sfo.bm.com
laura_maher@sfo.bm.com
or
Mediaplex, San Francisco
Gretchen Jones, 415/808-1984
gjones@mediaplex.com
or
Net Perceptions, Minneapolis
Jacqueline Hanson, 612/918-1749
jhanson@netperceptions.com
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