(COMTEX)     B: FASHIONMALL.COM, INC. REPORTS Q3 REVENUE UP 36% FROM PRIO B: FASHIONMALL.COM, INC. REPORTS Q3 REVENUE UP 36% FROM PRIOR YEAR   NEW YORK, Nov 10, 1999 /PRNewswire via COMTEX/ -- fashionmall.com, Inc. (Nasdaq: FASH) today reported total revenue of $889,000 for the third quarter 1999, up 36% from the third quarter of 1998 of $653,000. Barter revenue was $402,000 for the third quarter, as compared to $257,000 in the third quarter of 1998. For the nine months ended September 30, 1999, revenue was $2,609,000 as compared to $1,494,000 for the nine months ended September 30,1998. This represents an increase of 75% for the year to date comparable periods.   The net loss for the third quarter 1999, on a pro forma basis excluding non-cash charges and assuming the company was a C corporation since inception and the closing of the private placement debt and private equity investment was made on January 1, 1998, was $1,063,000, or $0.14 per share. The net income for the same quarter in the prior year was $203,000, or $0.05 per share. For the nine months ended September 30, 1999, the pro forma net loss was $1,205,000 as compared to net income of $121,000 for the same period in the prior year. This resulted in a pro forma loss per share loss of $0.21 for the nine months ended September 30,1999 as compared to $0.03 for the nine months ended September 30, 1998.   The non-cash charges excluded above totaled $1,269,000 of which $106,000 was expensed in general and administrative expense in the statements of operations and $1,163,000 relating to the beneficial conversion feature of convertible preferred stock included in the computation of earnings per share for the current quarter. These items totaled $4,841,000 for the nine months ended September 30, 1999, of which $2,903,000 was expensed in general and administrative expense and $1,938,000 related to the beneficial conversion feature of convertible preferred stock. In addition, other income and expense was excluded for the pro forma computations, as these were not reflective of operations. These items consisted of dividend income, interest income, realized gains on investments and financing costs. (see footnotes on Pro Forma Statements of Operations for additional information)   fashionmall.com, Inc. operates fashionmall.com (http://www.fashionmall.com) a vertical fashion portal established in 1994 that combines an on-line shopping mall with fashion content to provide a centralized site for manufacturers, retailers, magazines and catalogs to advertise, display and sell their products. The company also operates outletmall.com (www.outletmall.com), an on-line off-price fashion site offering name brand designer merchandise at discounts of 25%-75% off retail.    |