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Technology Stocks : INPR - Inprise to Borland (BORL)
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To: David R who wrote (3394)11/10/1999 9:35:00 PM
From: Lewis Edinburg  Read Replies (3) of 5102
 
The add campaign totally misses the target market. Perhaps such a campaign could work when marketing to avg consumers, but INPR sells to technology savvy developers. Silly and meaningless ad campaigns do not sell application platforms that cost 10's of thousands of dollars.

Maybe they are planning on selling their App Server to all the people who are putting networks into their homes. <gr>

I agree with you completely. I couldn't have stated it better. To me this is even dumber than thinking that a change in the company's name would fool people into thinking this was suddenly a different company than Borland was.
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