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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: $Mogul who wrote (26285)11/11/1999 10:00:00 AM
From: amadeus  Read Replies (1) of 108040
 
NTXY has news> nettaxi Expands Reach in Business-to-Business Marketplace; Alliance Provides Access to a Network of Over 30,000 Webmasters and Their Members

CAMPBELL, Calif., Nov 11, 1999 (BUSINESS WIRE) -- nettaxi.com Inc.
(OTCBB:NTXY), a community and portal Web site with more than 125
million page views and over 1.4 million unique visitors per month,
today announced it has formed a strategic alliance with three direct
marketing companies -- BigMailBox.com Inc., GoHip.com Inc. and
Clickfest.com.

BigMailBox.com is a powerful marketing tool that enables Webmasters to
offer free Web-based e-mail to their visitors. GoHip.com is a vertical
portal and Webmaster search tool that can be private labeled and
customized to best suit the needs of the Webmaster.

Clickfest.com is an incentive-based direct marketing tool that empowers
Webmasters with the ability to collect customer demographic
information, effectively manage an e-mail database of their users, and
provide messaging solutions.

"This alliance gives nettaxi.com access to a diverse network of
Internet companies that can be used for the purposes of direct
marketing," said Robert Rositano Jr., chief executive officer,
nettaxi.com. "The ability for us to market both our current and future
strategies into this growing network will provide us with tremendous
advertising, e-commerce and other revenue-generating opportunities."

BigMailBox offers many features of Hotmail (MSFT), Message Media
(Nasdaq:MESG), Yahoo Mail (Nasdaq:YHOO), Critical Path (Nasdaq:CPTH),
and Mail.com (Nasdaq:MAIL). GoHip is a vertical portal similar to
Yahoo! and America Online (NYSE:AOL). Clickfest is positioned for
success following the performance of other incentive-oriented Web sites
like MyPoints.com (Nasdaq:MYPT) and Be Free Inc. (Nasdaq:BFRE).



About nettaxi.com (http://www.nettaxi.com)

nettaxi.com, with headquarters in Campbell, is a developer of
commerce-enabled and content-rich communities that offer its citizens a
place to build their "home" on the Internet. Through its Web site at
www.nettaxi.com and its interactive CD-ROM product "nettaxi.com: The
Experience," nettaxi provides access to news, entertainment, sports,
financial, and travel information and services such as free e-mail,
personal home pages, chat and messages.

In addition, nettaxi now offers the nettaxi Mall, with many products to
choose from and enhance its citizens' online shopping experience.

Information contained in this news release contains "forward-looking
statements" which can be identified by the use of forward-looking
terminology such as "most dynamic" and "pre-eminent." Factors that
could cause actual results to vary materially from the future results
covered in such forward-looking statements include competition and the
management of the company's growth. Such forward-looking statements are
subject to other risks and uncertainties, which are detailed in the
company's filings with the Securities and Exchange Commission.
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