Thursday November 11, 8:32 am Eastern Time
Company Press Release
THQ Ships Disney/Pixar's ''Toy Story 2'' for Game Boy Color
Sequel to 1995 Hit will Launch in Conjunction with Major Motion Picture
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 11, 1999--THQ Inc. (Nasdaq:THQI - news) today announced, in collaboration with Disney Interactive Inc., the release of Disney/Pixar's ''Toy Story 2'' for Game Boy® Color.
Launching in conjunction with Walt Disney Pictures and Pixar Animation Studios' highly anticipated feature film ''Toy Story 2,''
Disney/Pixar's ''Toy Story 2'' for Game Boy Color will be available at major retail outlets nationwide for the suggested retail
price of $29.95.
''The original Disney/Pixar's 'Toy Story' for the Game Boy system has enjoyed tremendous success among Game Boy fans as the #1 Game Boy seller for THQ,'' stated Peter Dille, vice president of marketing at THQ. ''THQ is delighted to be working with Disney and Pixar to bring this highly recognizable brand to the Game Boy Color system.''
In Disney/Pixar's ''Toy Story 2'' for Game Boy Color, kids of all ages take on the role of the movie's familiar hero, Buzz Lightyear, as he sets out to rescue his toy-napped pal, Woody, from the clutches of a greedy toy collector. Equipped with a disk launcher arm attachment, jet-pack and the ability to send laser attacks, Buzz Lightyear can explore 11 action-packed levels of gameplay, including two bonus levels. Players can save their games through a password system. Brand new characters from the feature film such as the Prospector, Bullseye and Jessie appear in the Game Boy Color title, along with characters
from the original ''Toy Story'' film, including Rex, Hamm and the Aliens.
THQ will fully support Disney/Pixar's ''Toy Story 2'' for Game Boy Color with an integrated marketing push, including advertising in both gaming and consumer publications such as Nintendo Power, N Gamer, Disney Adventures, Sports Illustrated for Kids, Boys' Life and Kid City. In addition, Nintendo kiosks will be set up at various retail outlets spotlighting the game through January 2000 including an extensive Toys 'R Us promotion. Working with Disney and Pixar, THQ is also participating in cross-promotions including advertising inserts in Disney credit card mailers and contests.
Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops, markets and globally distributes a wide variety of interactive family-oriented entertainment and educational CD-ROMs and video games.
For more information on Disney Interactive's products, visit www.disneyinteractive.com, part of the GO Network.
Original ''Toy Story'' elements (c) Disney. ''Toy Story 2'' elements (c) Disney/Pixar. All rights reserved. THQ Inc. develops,
publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, and those manufactured by Sega, Nintendo and Sony. The THQ Web site is located at www.thq.com.
Contact:
THQ
Kathy Mendoza, 818/871-5059 (media relations)
Mary Nelson Garrett, 818/871-5090 (investor relations) |
