Cybersurf Corp. -- Lipton To Be Distributor for 3web Launch in Toronto
Business Editors
CALGARY, Alberta--(BUSINESS WIRE)--Nov. 11, 1999--(ASE:CY)
Cybersurf Corp. is pleased to announce that Lipton, a division of
Unilever Canada Inc., will be distributing a minimum of 250 000 3web
software CDs to the public in the greater Toronto area. End-of-aisle
displays will be set up in participating Dominion stores in Toronto
starting November 13, 1999. Lipton has also noted the value of the
3web advertising model, and has purchased advertising space for three
of their own products on the 3web Network.
"Our debut in Toronto marks a major milestone in the rapid
expansion of the 3web Network across Canada, and we are pleased to
have the support of Lipton/Unilever to facilitate the launch of 3web
in Toronto," says Paul Mercia, President and Chief Executive Officer
of Cybersurf Corp. "Cybersurf continues to establish partnerships to
facilitate the distribution of 3web in each of our new markets, as we
did with Husky/Mohawk when 3web debuted in Edmonton."
About 3web
3web is a proprietary software application that was developed by
Cybersurf Interactive Media, a division of Cybersurf Corp. It offers
users a powerful and secure portal to anywhere on the World Wide Web,
as well as E-mail and E-commerce functionality. The 3web Network is
supported by commercial advertising and E-commerce initiatives and is
totally free to the user. Cybersurf's proprietary 3web
advertisement-supported approach is unique in Canada bringing highly
targeted, demographically-specific advertising to the user's desktop.
Traditional portals provide advertising via banner ads on web pages,
making it easy to click the ad away. 3web's portal operates
independently of any Web browser and can never be hidden or disabled.
No matter where the user travels on the Internet, 3web's advertising
is always visible. It is because of this feature that advertisers on
the 3web Network can be guaranteed exact impressions and can target
specific demographic profiles.
To view examples of 3web in context with Netscape's browser,
simply visit www.3web.net/screenshots. If you wish to have a better
understanding of Cybersurf's proprietary technology, and of the 3web
Network's intelligent advertising capabilities, visit
www.3web.net/overview to download the full 3web interactive overview
(56MB).
The Alberta Stock Exchange has neither approved nor disapproved
of the information contained herein.
Directors: Gordon Anderson; George Gonzo; William T Hammett;
Lorne H Jacobson; Paul Mercia; James R Milliken; Stephen P Monk
--30--jlm/in*
CONTACT: Cybersurf Corporation
Jillian Reashor, 403/777-2000, ext. 262
www.cybersurf.net
www.3web.net
Email: info@cybersurf.net
KEYWORD: INTERNATIONAL CANADA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS
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