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  MedCare Continues "New Model" Growth, Signs Agreement with PHS Mount Sinai Medical Center for MedCare Program 
   OAK BROOK, Ill., Nov 11, 1999 (BUSINESS WIRE) -- MedCare Technologies,  Inc. (NASDAQ: MCAR) announced today that it has entered into an  agreement with PHS Mount Sinai Medical Center-East, located in  Cleveland, Ohio, for its nationally recognized MedCare Program. The  program is the leading conservative treatment for millions of urinary  incontinence sufferers in the United States. This is MedCare's 4th  treatment site in the state of Ohio. 
  "Our partnership with Mt. Sinai Medical Center-East should enhance our  market reach in Ohio," said Dean Divjak, Director, Clinical Division.  "Additionally, establishing a relationship with Primary Health Systems  puts us in an excellent position to offer our Program to the facilities  affiliated with this integrated hospital network." 
  Based on studies, it is estimated that incontinence affects upwards of  25 million people in North America. The MedCare Program is offered as a  comprehensive continually supported program that provides an effective,  non-intrusive treatment for sufferers of incontinence. MedCare provides  the equipment, technology and training to the treatment site, as well  as, ongoing support through its clinical and billing divisions. The  training is all-inclusive in order for a hospital to promote a  successful program, including proven protocols for equipment operation,  community education, billing, managed care and outcomes. In addition,  the Company offers a variety of financing options to the hospital  through a plan developed with American Express Equipment Finance. 
  "Our sales force continues to make excellent progress in the hospital  and large healthcare provider markets," said Jeff Aronin, President and  Chief Executive Officer. "We are very encouraged by the Mt. Sinai  signing and the recently executed Shreveport, Louisiana agreement. We  are now starting to see the results of our focused and intensive  marketing campaign. We firmly believe that these efforts will be the  catalyst for growth and profitability for MedCare Technologies. MedCare  is the market leader in this growing area, and we have a model that is  being executed profitably and effectively." 
  In the third quarter, Medcare Technologies signed an agreement with  Aurora Medical Group; part of Aurora Health Care, Wisconsin's leading  not-for-profit health care system. 
  MedCare Technologies, Inc. is a healthcare technology service company  that focuses on under-served high growth markets. The Company began by  developing the MedCare Program, now the nations leading conservative  therapy for treating urinary incontinence, a hidden health condition  that, at approximately $26 billion, costs more than diabetes and bypass  surgery combined. The Company also recently launched RxSheets.com  (www.rxsheets.com), which offers a wide array of compelling and focused  information and services, including drug sample requests for  physicians, drug protocols and studies, research information, and other  pertinent aspects of the $270 billion worldwide pharmaceutical market. 
  This news release contains forward-looking statements as defined by the  Private Securities Litigation Reform Act of 1995. Forward-looking  statements include statements concerning plans, objectives, goals,  strategies, future events or performance and underlying assumptions and  other statements which are other than statements of historical facts.  These statements are subject to uncertainties and risks including, but  not limited to, product and service demand and acceptance, changes in  technology, changes in insurance reimbursement, economic conditions,  the impact of competition and pricing, government regulation, and other  risks defined in this document and in statements filed from time to  time with the Securities and Exchange Commission. All such  forward-looking statements, whether written or oral, and whether made  by or on behalf of the Company are expressly qualified by these  cautionary statements and any other cautionary statements which may  accompany the forward-looking statements. In addition, the Company  disclaims any obligation to update any forward-looking statements to  reflect events or circumstances after the date hereof.  |