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Non-Tech : MAT - Mattel - toysRthem
MAT 19.75-1.5%3:43 PM EST
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To: Patriarch who wrote (328)11/11/1999 7:10:00 PM
From: Zakrosian  Read Replies (1) of 706
 
Pat - While not identical, I do think the analogy is close enough. My memory is a bit hazy, but I think Quaker got Snapple at a significant discount from its high stock price, though obviously far higher than its intrinsic value. They also found out after the purchase that they were saddled with some disadvantageous bottling and distribution agreements that they were unable to break (or something like that) - issues that should have been uncovered during their DD.

And I think you're right in that a big part of the problem was Quaker's inability to expand the brand the way they had expected - Snapple wasn't just another kind of Gatorade.

Bottom line is that I agree that Jill has to go - and the case against her is stronger than it was in the situation of Marineau and Smithburg.
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