ASD, which runs centers that allow businesses to outsource their operations to the company to automate and integrate Internet
sites, raised $40 million after pricing at the bottom of its expected price range.
"the core business is attractive,"
ASD Systems is a goods go-between. The firm acts as a
middleman between companies and their customers,
offering services such as order processing, fulfillment
networks, call center networks, replenishment, e-commerce
integration, and supply chain integration. The company
focuses on providing services to Internet retailers. ASD
Systems' clients include Sears, Roebuck (its largest client),
Toys "R" Us, HoneyBaked Ham of Georgia, King World
Direct, and EDS (for Sony's Metreon.com). The firm's name
comes from its earlier days as the catalog company Athletic
Supply of Dallas (later sold to Genesis Direct). Chairman,
CEO, and president Norman Charney owns 57%; affiliates
of The Staubach Company, 22%.
Top Competitors
Commerce One | EDS | West Teleservices |
