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Technology Stocks : MessageMedia Inc. (MESG)

MESG 18.65

-25.4%

May 25 5:00 PM EST

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To: Gutterball who wrote (396)	11/12/1999 9:33:00 AM
From: Gutterball	Read Replies (1) of 553

Forbes: The Check is in the E-mail - 11/11/99 forbes.com Excerpts: "ZDNet, for instance, charges $30 per thousand impressions (CPM) for advertisements in its E-mail newsletters, roughly in line with the average Internet CPM of $33.50." "The cost of maintaining a mailing list and distributing E-mail typically amounts to less than a penny per subscriber, or $10 per thousand subscribers. ...as much as two-thirds of the advertising revenue can be pure profit" "Most high-traffic web sites, including ZDNet, outsource their E-mail management. The sharp growth of opt-in E-mail is a great boon for companies that handle bulk mail. Market leader MessageMedia, the only E-mail handler to have gone public so far, saw its revenue grow 783% to $3.1 million in the third quarter over the corresponding period last year. MessageMedia's main competitors, Exactis.com #reply-11528995 and Digital Impact, are planning to take their companies public soon."

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