| NEW YORK, Nov. 12 /PRNewswire/ -- LCSG (OTC Bulletin Board: LCSG - news) LCS Golf's Chief Operating Officer Alex Bruni will provide millions of viewers with innovative ideas to infuse new life into Internet niche marketing strategies when
 he discusses ''How to Niche in a Tired Mass Marketing Environment on the Internet'' on CNN's Financial News Network
 (CNN-fn) on Monday Nov 15, 1999 at 9:30-10:00 p.m., (EST). The 5-minute segment will air on CNN-fn's popular ''For
 Entrepreneurs Only'' program, hosted by Tony Guida.
 
 ''Speaking for LCS Golf and its subsidiaries, I am delighted that CNN-fn will showcase our company in this popular segment.
 It's a wonderful platform for us to share our innovative approaches to Internet niche marketing with a nationwide audience,''
 said Dr. Michael Mitchell, LSC Golf's President/CEO.
 
 CNN-fn draws upon the vast information-gathering resources of CNN to highlight current and emerging trends in business,
 finance, technology, science, personal finance and consumer issues. Monday night's ''For Entrepreneurs Only'' program will
 reach an audience of 12-million viewers across the country.
 
 * To find CNN Financial News Network check your local listings.
 
 Financial/Investment Questions
 For any questions regarding investing with LCS Golf or one of its
 subsidiary companies, please contact:
 
 Lara & Lee, LLC
 116 John Street
 Suite 1705
 New York, NY. 10038
 Voice: 212-585-2300
 Efax: 413-556-9768
 email: info@lara-lee.com
 lara-lee.com
 
 LCS Golf is a holding company that intends on taking advantage of opportunities in the golf and golf-related industries. In the
 last 12 months, the Company has completed four strategic acquisitions including GolfUniverse.com, Mister ''B'' III, Play Golf
 Now and Golf Promo, Inc. The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking
 statements. Certain information included in this press release (as well as information included in oral statements or other written
 statements made or to be made by LCS) contains statements that are forward- looking, such as statements relating to the future
 anticipate direction of the golf industry, plans for future expansion, various business development activities, planned capital
 expenditures, future funding sources, anticipated sales growth and potential contracts. Such forward-looking information
 involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such
 results may differ from those expressed in any forward-looking statements made by or on behalf of LCS. These risks and
 uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing
 management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market
 competition factors.
 
 SOURCE: LCS Golf
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