InterTrust and Creative Announce Digital Rights Management Development And Licensing Agreement
Digital Rights Management Technology to be Included in NOMAD II Portable Digital Audio Player
SANTA CLARA, Calif., Nov. 11 /PRNewswire/ -- InterTrust Technologies Corporation (Nasdaq: ITRU - news), the MetaTrust Utility(TM), and Creative Technology Ltd. (Nasdaq: CREAF - news), the leading provider of multimedia solutions for personal entertainment, today announced both companies have entered into a technology development and licensing agreement. The agreement supports Creative's development of digital rights management (DRM) enabled products using InterTrust© technology, commencing with the NOMAD II portable digital audio player, and helps to address compliance with Secure Digital Music Initiative (SDMI) requirements for portable digital audio players.
``As a leading provider of multimedia products and peripherals, we have always been a strong proponent of content protection,' said Hock Leow, chief technology officer at Creative. ``Creative's technology licensing agreement with InterTrust will allow us to integrate DRM into the NOMAD II digital audio player, enabling consumers to purchase and enjoy exciting new music offers with all the security and flexibility of a complete digital rights management solution. The InterTrust technology provides Creative with the flexibility to securely protect digital music as it travels through the network from PCs to portable devices.'
``Creative has taken a leadership role in establishing a digital audio platform that can integrate digital rights management satisfying both consumer and industry standards,' Victor Shear, InterTrust chairman and CEO, added. ``We believe this will be an important milestone not only in the development of digital music distribution but also other types of digital content commerce. We feel strongly that our relationship can help meet consumer demand for portable digital entertainment products and services as well as the industry's need for security and management of digital content.'
Creative's NOMAD II is a key component of Creative's Personal Digital Entertainment (PDE) Internet solutions geared towards PC and Internet enthusiasts. The NOMAD II is designed for the active and mobile consumer, with features that include a built-in FM tuner, MP3 playback and voice recording capabilities. A key feature at the core of the NOMAD II is its programmability, intended to make it virtually future-proof. The NOMAD II comes equipped with a Universal Serial Bus (USB) connection for faster transfer rates and hot-plugging connectivity, a wired remote for accessing the playback controls while on the move, a high-quality backlit LCD, and SSFDC (Solid State Floppy Disk Card) compliant flash memory card support.
InterTrust Digital Rights Management
DRM technologies protect and manage rights and interests in digital information. InterTrust's DRM platform provides a common foundation for authors, publishers, enterprises and others to define rules for using digital information and building commercial models. InterTrust technology is designed to protect digital information, apply rules persistently after information is distributed, and automate many of the commercial consequences of using the information. InterTrust's DRM platform is general purpose and can manage a broad range of media types, including music, publications, business information, video, games, software, and images. Content providers and enterprises can take advantage of InterTrust DRM through the use of the MetaTrust Utility, a neutral environment for digital commerce.
Creative Personal Digital Entertainment (PDE) Internet Solutions
Creative's new PDE Internet Solutions category is comprised of Internet devices, Internet applications and Internet services. Creative's PDE Internet Solutions leverage the power of the PC to create enhanced audio and video entertainment experiences. Creative's NOMAD, NOMAD II, WebCam Go, and LAVA! Player are all key components of Creative's PDE Internet solutions geared towards PC and Internet enthusiasts. Creative's family of PDE Internet solutions consists of:
-- PDE Internet Devices: Products such as WebCam Go, NOMAD and NOMAD II
that enhance the PC Internet experience and can function when detached
from the PC
-- PDE Internet Applications: Software entertainment solutions like the
LAVA! Player that enhance the entertainment experience when used in
combination with Creative's Internet devices
-- PDE Internet Services: Creative plans to offer Internet services such
as VoiceChat and online LAVA! communities that complement both its PDE
Internet Devices and applications
About InterTrust Technologies Corporation
InterTrust Technologies Corporation is a leading provider of digital rights management (DRM). InterTrust has developed a general-purpose DRM platform that serves as a foundation for providers of digital information, technology, and commerce services to participate in a global system for digital commerce. InterTrust licenses its DRM platform as software and tools to partners. Collectively, these partners will offer digital commerce services and applications that form a global commerce system branded the ``MetaTrust Utility.'
About Creative
Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the ``Blaster' family name. With the new Sound Blaster© PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.
For Further Information Contact:
Joseph Jennings, InterTrust, 408-855-0201, jjennings@intertrust.com
Hector Marinez, Creative Labs, Inc., 408-546-6476, hmarinez@creative.com
Leigh Anne Varney, Varney Business Communication, 415-387-7250,
la@varneybusiness.com
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