LIMERICK, Pa.--(BUSINESS WIRE)--Nov. 11, 1999-- SEDONA® Corporation (Nasdaq: SDNA - news) announces the
launch of its Visual CRM application solution at Oracle OpenWorld'99 in Los Angeles on November 14-18, 1999.
Visual CRM will be demonstrated with Oracle CRM 11i and Oracle CRM 3i applications. Visual CRM will be available for
Oracle CRM 3i in the 1st quarter of 2000 and for Oracle CRM 11i upon its release by Oracle.
At the SEDONA booth No. 1527 and the Oracle Partner Pavilion, attendees will experience the unique capabilities of
SEDONA's Visual CRM, the industry's first application solution designed to improve marketing and sales productivity through
Internet-based visual profiling of information.
Through real-time visual profiling of prospect and customer information, SEDONA's Visual CRM helps organizations to
optimize their return on customer relationship. With a better understanding of their customers, organizations can better achieve
the objectives for customer relationship management including enhanced customer acquisition, intimacy, satisfaction and
retention.
SEDONA's Visual CRM enables sales and marketing professionals to quickly identify and visualize new prospect and
customer information over the Internet. As a result, organizations can quickly target marketing programs and focus sales on the
hottest opportunities. Using the immediacy of the web, SEDONA's Visual CRM dynamically extends available customer
information with external data sources to deliver real-time value to sales and campaign management activities.
About SEDONA Corporation...
SEDONA Corporation, headquartered in the suburbs of Philadelphia, Pennsylvania, develops and markets enterprise scale
Internet-based application solutions that enable organizations to more quickly and precisely visualize new and changing
customer information, greatly enhancing their customer acquisition, intimacy, satisfaction and retention capabilities. Through
strategic partnerships with leading Customer Relationship Management and Content Management systems providers,
SEDONA's application solutions are uniquely positioned to enable organizations to create real-time visual profiles of
information from which informed decisions are made to swiftly improve bottom line results.
Forward Looking Statements...
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any
statement containing words such as ''believes'', ''anticipates'', ''plans'' or ''expects'' and other statements which are not
historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based
on current expectations. Consequently, actual results could differ materially from the expectations expressed in these
forward-looking statements.
TELECONFERENCE: SEDONA will hold a Teleconference at 4:15 PM EST on Tuesday, November16th from Oracle
OpenWorld'99 for interested investors, analysts, and stockbrokers. To take part in the Teleconference dial 1-888-550-5969
about 5 to 10 minutes prior to 4:15 PM and ask for the ''SEDONA Teleconference''. You will then hear a presentation by
Marco Emrich, President and CEO of SEDONA. There will be a Q&A period following Mr. Emrich's presentation.
REPLAY: For those unable to participate, a replay will be
available from 9:00 PM-EST, November 16, 1999 to
11:59 PM-EST, November 18, 1999.
Dial: 1-800-723-0549 (Domestic)
Dial: 1-402-220-8545 (International)
SedonaCorp and SEDONA Corporation are registered trademarks of SEDONA Corporation. Visual CRM and Sedona are
trademarks of SEDONA Corporation.
All other product names are trademarks or registered trademarks of their respective companies.
This press release and prior releases are available on the KCSA Website at www.kcsa.com and the SEDONA Corporation
Website at www.sedonacorp.com.
Contact:
Sedona, Limerick
Vicki Franchetti, 610/495-3003 x214
vickif@sedonacorp.com
or
KCSA Worldwide, New York |
