EFTD Might want to put it on your watch list guys.
Friday November 12, 5:06 pm Eastern Time
Company Press Release
IBM Invites FTD.COM to Highlight Partnership at
News Conference
New FTD.COM Web Site to Launch Early 2000
DOWNERS GROVE, Ill.--(BUSINESS WIRE)--Nov. 12, 1999--FTD.COM's (NASDAQ: EFTD - news) Vice President
of Strategy, Brian Chapman, will speak at IBM's E-Business Services Press Conference Nov. 15, 1999, at the W Hotel in
New York City at 11:30 a.m. EST. Chapman will give a first look at FTD.COM's newly enhanced Web site, currently being
developed by IBM.
FTD.COM's current site ranks No. 1 in Web site features and transacting, according to Forrester PowerRankings(TM).
''With IBM's expertise and specialized enhancements, we continue to expand our Web site to make it even easier for
consumers to manage their relationships,'' said Chapman. ''Our partnership with IBM is extra assurance that our customers can
rely on FTD.COM for easy gift-giving at any time.''
At the press conference, Chapman will review FTD.COM's partnership with IBM, the reasons behind the company's decision
to use IBM and the enhancements to the FTD.COM Web site.
FTD.COM partnered with IBM because of the company's ability to support FTD.COM in creating the best user experience of
any online floral and gift provider in the industry. IBM was able to match FTD.COM's aggressive timeline to launch its
enhanced Web site early next year, as well as provide FTD.COM with a high-performance Web solution that maintains the
company's key initiative - the relationship between the gift-giver and gift-receiver.
FTD.COM is an Internet and telephone marketer of flowers and specialty gifts. Founded by FTD, the world's largest floral
services organization, FTD.COM sells directly to consumers through its www.FTD.COM Web site and its
1-800-SEND-FTD telephone number. Utilizing a group of approximately 6,500 FTD florists who adhere to the highest quality
and service standards, FTD.COM provides same-day delivery of floral orders to nearly 100 percent of the U.S. population.
FTD.COM offers a wide variety of unique floral arrangements and specialty gifts for holidays and other occasions. Additional
information about FTD.COM, including investor relations, is available at the company's Web site, www.FTD.COM.
Contact:
FTD.COM
Lisa Witek, 630/719-6174
or
Edelman Public Relations Worldwide
Susan Beverly, 312/240-2828
biz.yahoo.com |
