This is huge....the single largest driving force in our economy since the baby boomers is girls between the ages of 10-13 years of age.....
The following was released this morning on the wires:
YM & MGI Software Announce YM Digital Makeover Magic
Teens Have Freedom to Explore New Looks Without Risk
TORONTO, ONT-November 12, 1999- MGI Software (TSE:MGI), the digital
and Internet imaging leader, and Young & Modern (YM) Magazine, a
leading teen magazine focusing on the inner girl, personal style,
and fashion and beauty, today introduced YM Digital Makeover Magic,
a makeover software product designed specifically for teens.
Offering a wide array of the latest hairstyles, a complete line of
makeup tools, countless fashion accessories, beauty tips from the
professionals, and even a dedicated Web site where new content will
be made available regularly, YM Digital Makeover Magic is an easy
and entertaining way for girls to expand and explore the
possibilities of their personal look. YM Digital Makeover Magic
will be widely available later this month for an estimated street
price of $29.99.
"Perhaps the greatest thing about YM Digital Makeover Magic is it
gives girls the freedom to experiment with different looks risk
free," said Tammy Palazzo, Director of Licensing, YM. "Many girls
would like to try out a radically different hairstyle and color but
are too scared that the look won't work. With YM Digital Makeover
Magic, they can let their imaginations go wild testing out all kinds
of personal transformations."
Once users bring in their digital photo, they can begin the makeover
process by simply dragging and dropping new hairstyles onto their
photo, then selecting the hair color of choice. Next, they can
apply various kinds of makeup such as foundation, blush, and
lipstick, making subtle adjustments with a blend sponge, or dabbing
away mistakes with a virtual tissue. They can then accessorize with
a range of jewelry from the special YM collection, hats, designer
eyewear from REM Eyewear, and even body art. Once the makeover is
complete, users can print the results on a home printer or share
them through email. They can even put their new look on the cover
of YM magazine or create a slideshow of their various makeovers.
"We have combined two very different areas of expertise to build a
very compelling application," said Anthony DeCristofaro, president
and CEO, MGI Software. "Girls using YM Digital Makeover Magic have
the leading authority on teens and style providing the cool, and the
foremost developer of easy-to-use digital imaging software
delivering the power and control."
With YM Digital Makeover Magic, expert advice is never more than a
click away. The YM Beauty Consultant function provides on the spot
advice from hair and makeup pros whose clients include Drew
Barrymore, Cameron Diaz, and Jennifer Lopez. Digital Makeover Magic
also supplies users with a Personalized Color Palette that is unique
to each user and provides recommended makeup colors based on
individual physical characteristics. YM Makeover Magic even includes
an MP3-enabled music player so girls can listen to their favorite
songs while making themselves over.
Versatility
Girls will find many different uses for YM Digital Makeover Magic.
Some will explore the whole range of makeover possibilities to find
a brand-new look for themselves and may even print out the look as a
reference for a stylist. Others will just have fun experimenting
and taking their looks from classy to sassy, or expressing
themselves with looks that are on the edge and some that are perhaps
even a little over the edge. However, the YM Digital Makeover Magic
experience does not necessarily end at expanding the possibilities
of personal look and style; the program can also be used for
investigating new looks for others, such as friends, sisters,
parents, and even boyfriends.
Studio Approach
Even girls who have never worked with imaging software will find
that YM Digital Makeover Magic is easy to navigate and that creating
makeovers is an effortless and fun experience. YM Digital Makeover
Magic is separated into four Studios to establish a clear, logical
workflow. The Photo Studio is the area where girls acquire photos
they wish to work on. Photos can be brought in from scanners,
digital cameras, or from the computer's hard drive. Girls also can
experiment on the digital photos of models supplied. The Makeover
Studio is where users try on hair and apply makeup. Girls can select
to put on anything from earrings to tattoos in the Accessories
Studio. When the makeover is complete, users enter the Fun Studio
where they can add funky frames, backgrounds, and even put
themselves on the cover of YM magazine.
Web Site
MGI YM Digital Makeover Magic has its own dedicated Web site
ymmakeover.com. The site is designed to ensure that
girls' experience with the software is always fresh. The site will
play host to new content such as hairstyles, makeup colors, and
accessories, which will be available for users to download free.
System Requirements
YM Digital Makeover Magic requires Windows 95 or 98, Pentium 166 MMX
minimum (266 MMX recommended). 32 MB of RAM, SVGA Video Card,
800x600 Screen Area, 16-bit True Color (24-bit True Color
recommended), 80 MB Hard Drive space, plus 50 MB Hard Drive space
for IE5 and DirectX 6.
About YM Magazine
Market leader YM is owned by Gruner + Jahr USA Publishing, one of
America's largest magazine publishers which provides "Magazines for
Every Stage of a Woman's Life," including American Homestyle &
Gardening, Child, Family Circle, Fitness, McCall's, Parents and YM.
G+J USA is 75% owned by Bertelsmann AG, the fourth largest media
company in the world with yearly revenues at $16 billion.
About MGI Software
MGI Software is one of the world's leading digital media companies.
The company's early focus on delivering digital media editing
technology to the mass market has led to leadership in the digital
imaging and video editing market with PhotoSuite and VideoWave in
retail and OEM channels worldwide. MGI Software recently broadened
its market to business and online users of photography by acquiring
the assets of Live Picture and expanded its technological leadership
to encompass all digital entertainment media with the acquisition of
Zoran's SoftDVD business. Through its ever-growing network of
partnerships with major consumer electronics manufacturers, computer
hardware and software vendors, photo retailers and the entertainment
industry, MGI Software is uniquely positioned to benefit from the
digital revolution shaping our lifestyles. MGI Software employs
more than 200 people with offices in North America, Europe, Pacific
Rim, and Japan. MGI Software is publicly traded on The Toronto
Stock Exchange. For more information visit mgisoft.com.
- ### -
(c) MGI Software Corp., 1999. MGI, MGI PhotoSuite, MGI VideoWave,
SoftDVD MAX, Pure DIVA and Live Picture are trademarks or registered
trademarks of MGI Software Corp. All other company and/or product
names are trademarks and/or registered trademarks of their
respective manufacturers.
FOR FURTHER INFORMATION PLEASE CONTACT:
MGI Software Corp.
Kris Boekestyn
(905)707-4720
krisb@mgisoft.com
www.mgisoft.com
or
-Reply-To: Investor Relations <investor@mgisoft.com>
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