INPR - Inprise to Borland (BORL) Message Board

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Technology Stocks : INPR - Inprise to Borland (BORL)

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To: Graham Wideman who wrote (3409)	11/13/1999 3:01:00 AM
From: David Miller	Read Replies (1) of 5102

>>The new campaign may strike some as corny or trite ... it's not pitching to developers who already get it ... it's pitching to their managers and small/midsize company CIOs<< "Corny and trite" does not usually cut it with professional managers, I certainly can't think of a single demographic that would be impressed by the image or substance of this campaign. What is saddest is the insight it gives inside Inprise itself - they actually believe this kind of marketing has an impact in their target market.

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