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To: Mike Fredericks who wrote (7767)11/13/1999 5:40:00 AM
From: Steve Hausser  Read Replies (1) of 13157
 
Broadband Social Effects Gather Attention
By FRED DAWSON November 15, 1999

......Malone, at the Center for Communications' "Annual Award Luncheon," articulated the dimensions of what is at stake as broadband takes hold. "This technology is revolutionizing society as we know it, and it's changing virtually every business as we know it," he said.

The advent of streamed video over high-speed networks, combined with cheaper and bigger local storage capacity, will "revolutionize advertising and marketing and will change the dynamics of the cable and broadcast infrastructures as we see them today," Malone added.

"Hold onto your hats," he said. "If you look at what's coming, what we see now is just the tip of the iceberg."

multichannel.com
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