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Strategies & Market Trends : India Coffee House

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To: Nandu who wrote (9540)	11/13/1999 11:36:00 AM
From: Mohan Marette	Read Replies (1) of 12475

Satyam Infoway to enter into Cable TV segment 13-11-1999 18:13:18 Satyam Infoway, India's largest private Internet service provider (ISP), is exploring the possibility of entering the cable television business as an extension of its Internet services. Senior officials of the company have begun negotiations with cable operators with a view to enter the segment. According to sources in the company the initial trails that were conducted in Calcutta and Jamshedpur have been encouraging. The trials were undertaken to find if there were any bugs in implementing the project. The company officials inform that availability of requisite bandwidth was the biggest hurdle and that need to be overcome before going ahead with the project. Other ISPs too are planning similar services in other parts of the country. Mahanagar Telephone Nigam Ltd (MTNL) has been negotiating with cable operators in Mumbai to offer data on cable. While, Siticable of the Zee group has already started Net access through cable in Bangalore. Satyam is timing the entry in this line of business by early next year, when it is expecting to have its own gateway, which it is setting up at a cost of a Rs500mn. Once the gateway is set up Satyam will have access to higher bandwidth. Satyam is also planning to embrace the DSL broadband technology as soon as it is made available in the country, the technology is in nascent stages in the US too. However this technology too has a handicap and cannot be accessed over a longer distance. Satyam is also planning a major foray into cyber cafes and has drawn up a grand plan to launch such cafes in Bangalore and Chennai, initially. Once a viable business model is developed the company will expand to other cities. The next target then for the company would be voice Internet, whenever permitted. The company is already talking to agencies such as WorldTel to explore the possibilities of partaking in the community Internet network that is being rolled out in Tamil Nadu and Kerala. Satyam Infoway got recently listed on the Nasdaq stock exchange after an IPO through which it raised US$75mn. The Satyam Infoway ADS which was issued at US$18 per share was quoting at US$57 on Friday November 12. Funds raised through the IPO would be used to beef up infrastructure facilities.(Probity)

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