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Technology Stocks : Gemstar Intl (GMST)

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To: NY Stew who wrote (840)	11/14/1999 11:07:00 AM
From: David Wright	Read Replies (2) of 6516

As a newbie to the thread I have a question for the Gemstar gurus. How is IPG advertising different from the advertising on the current (non-interactive) TV Guide channel? The reason I ask is the ads on the TV Guide channel always seem to be for Psychic Friends or things like that. It doesn't seem to be recognized as an avenue for advertising by mainstream companies. Is there really going to be more demand to advertise on the IPG? I like what I've learned about Gemstar so far, but this one concern is nagging at me. Thanks, David

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