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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Jean M. Gauthier who wrote (10367)	11/14/1999 3:46:00 PM
From: Mike Buckley	Read Replies (1) of 54805

Jean, GMST vs TV Guide WHY will it be dominant if TV Guide is the more "recognizable" consumer brand? If the government prevents the merger, GMST gets half (if I remember correctly) of TV Guide's EPG and IPG revenues. TV Guide spends their money to turn half of the revenues over to Gemstar. Just as Ericsson caved, so did TV Guide. Stew, please correct the details if I've got them wrong. --Mike Buckley

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