IBM, Doubleclick, Others Plan Announcement
Monday
NEW YORK (Reuters) - IBM, a major software developer and the No. 2 online
advertiser, along with DoubleClick, which operates an online ad network, and several
partners said on Friday they planned a ''major joint announcement'' on Monday.
Net Perceptions Inc (Nasdaq:NETP - news). and net.Genesis Corp., makers of online
direct marketing software, and other partners were also included in a statement detailing the
planned announcement on Monday in San Francisco at a Web marketing conference.
The companies said they would make the announcement via a conference call during the
Personalization Summit, a conference sponsored by Net Perceptions to address the role of
personalization marketing.
DoubleClick, which was trading 17 points higher in late afternoon trading ahead of the news
advisory, added another $10 in active trading to close at 167-1/16, up 27-7/16 on the
Nasdaq stock market on Friday.
Net Perceptions added 5-5/8 to close at 33-7/8 on the Nasdaq. IBM ended the day at
95-7/8, up 3/4 of a point on the New York Stock Exchange.
An IBM spokesman said the advisory was inadvertently released. ''This is not an
announcement of some merger deal. It's just going to be an announcement to develop a
Web solution for personalized marketing,'' IBM spokesman Glenn Hintze said.
Participating in the call will be Karl Salnoske, vice president of electronic commerce for
IBM Global Services, the computer consulting arm of the world's largest computer maker.
He will be joined by executives of net.Genesis, Net Perceptions and DoubleClick's Tech
Solutions. |
