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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: Israel who wrote (27799)11/15/1999 12:45:00 PM
From: Investor Clouseau  Read Replies (1) of 108040
 
(COMTEX) B: ENTERTAINMENT BOULEVARD COLLABORATES WITH MICROSOFT TO OF
B: ENTERTAINMENT BOULEVARD COLLABORATES WITH MICROSOFT TO OFFER ENTIRE LIBRARY
IN WINDOWS MEDIA THOUSANDS OF MUSIC VIDEOS AND MOVIE PREVIEWS in Windows Media
Format Will be Available Through WindowsMedia.com and EntertainmentBlvd.com

REDMOND, Wash. and LOS ANGELES, Nov 15, 1999 /PRNewswire via COMTEX/
-- Microsoft Corp. (Nasdaq: MSFT) and Entertainment Boulevard Inc. (OTC
Bulletin Board: EBLD), one of the Internet's top sources of streaming
entertainment-related media, today announced the formation of a
strategic relationship designed to expand the extensive current and
future programming content of EntertainmentBlvd.com in the Microsoft(R)
Windows Media(TM) format. This move represents a significant milestone
in the availability of high-quality digital content on the Web.

Entertainment Boulevard will become a preferred provider on
WindowsMedia.com, where selections from its vast library of music
videos and movie trailers, as well as live events broadcast in the
Windows Media format, will be featured through links to the
EntertainmentBlvd.com site.

"We have always focused on making our content available in only the
highest-quality audio and video," said Stephen Brown, CEO of
Entertainment Boulevard. "Entertainment Boulevard and Microsoft are
committed to providing our customers with exciting, high-quality
digital content. Windows Media is unequaled in quality and a perfect
match to help achieve our goal."

"We're thrilled to be working with Entertainment Boulevard to bring its
wealth of exciting content to the millions of Windows Media Player
users," said Will Poole, general manager, Streaming Media Division at
Microsoft. "Windows Media is the proven solution for delivering what
consumers want: high-quality digital entertainment."

Entertainment Boulevard's library contains more than 2,000 music
videos, including performances by such artists as Britney Spears and
the Backstreet Boys. Among the more than 500 movie trailers on
Entertainment Boulevard's roster are previews for such major motion
pictures as "The World is Not Enough" and "Toy Story 2." Content from
Entertainment Boulevard will be available in Windows Media format
beginning in December.

About WindowsMedia.com WindowsMedia.com (http://windowsmedia.com/),
part of the MSN(TM) network of Internet services, is among the
fastest-growing major audio and video guides on the Internet.
WindowsMedia.com provides access to localized audio and video content
worldwide, including major music and video events from more than 1,000
radio stations and more than 1,000 content providers.

About Windows Media Technologies Windows Media Technologies is the
leading digital media platform that provides consumers, content
providers, solution providers, software developers and corporations
with unmatched audio and video quality. Windows Media Technologies 4,
which includes Windows Media Player, Windows Media Services, Windows
Media Tools and the Windows Media SDK, is available for free* download
at microsoft.com. More than 50 million
copies of the free* Windows Media Player have been downloaded to date.

About Microsoft Founded in 1975, Microsoft (Nasdaq: MSFT) is the
worldwide leader in software for personal and business computing. The
company offers a wide range of products and services designed to
empower people through great software -- any time, any place and on any
device.

About Entertainment Boulevard Entertainment Boulevard Inc. (OTC
Bulletin Board: EBLD), entertainmentblvd.com, is one of the
leading providers of streaming entertainment-related media on the
Internet. Among the firm's award-winning Web sites is one of the most
comprehensive interactive music video channels on the Web.
Entertainment Boulevard's music site has rapidly become a premier music
destination site on the Internet. The firm's mandate of Internet global
expansion includes launching current and future Web sites under the
umbrella of EntertainmentBlvd.com. Based in Los Angeles, Entertainment
Boulevard is aggressively developing and implementing strategic
alliances with key commerce and entertainment companies, broadening its
presence worldwide.

Microsoft, Windows Media and MSN are either registered trademarks or
trademark of Microsoft Corp. in the United States and/or other
countries. Other product and company names herein may be trademarks of
their respective owners.

Forward-looking statements in this press release are made pursuant to
the "Safe Harbor" provisions of the Private Securities Litigation
Reform Act of 1995. Investors are cautioned that such forward-looking
statements involve risks and uncertainties, including, without
limitation, the continued popularity of the company's Web sites and
product orders stemming therefrom, increased levels of competition,
technological change, dependence upon third-party suppliers and other
risks.

SOURCE Microsoft Corp.
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com
-0-
CONTACT: David Bronte of Venture-Catalyst.com, Entertainment Boulevard,
Investor Relations, 310-399-4059, ext. 103,
ir@entertainmentblvd.com; or
Entertainment Boulevard Public Relations, Selacia of
InterActive Agency Inc.,
310-664-6710, ext. 110, eb@iagency.com; or Rapid Response Team,
Waggener
Edstrom, for Microsoft, 503-443-7000, rrt@wagged.com

WEB PAGE: microsoft.com
windowsmedia.com
entertainmentblvd.com
microsoft.com

GEOGRAPHY: California
Washington

INDUSTRY CODE: CPR
MLM
ENT

SUBJECT CODE: JVN

*** end of story ***
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