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Technology Stocks : RRRR: Rare Medium Group (soon to be) formerly ICC

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To: ztect who wrote ()11/15/1999 1:57:00 PM
From: Mary Baker  Read Replies (2) of 1150
 
Rare Medium Inc. Launches Redesigned Web Site for SITEL Corporation


DALLAS, Nov. 15 /PRNewswire/ -- Rare Medium Inc., the Web consulting services arm of Rare Medium Group Inc. (Nasdaq: RRRR), launched the next generation web site for SITEL Corporation, a major provider of customer relationship management (CRM) solutions, at the Direct Marketing Association's 82nd Annual Conference and Exhibition held in Toronto. The newly, redesigned web site is located at www.sitel.com.

"We are very excited about the work we've done with SITEL," says John South, senior vice president and general manager of Rare Medium's South Central region. "SITEL is known as the leader in delivering customer relationship management solutions across all e-media. We were happy to meet the challenge to communicate their corporate vision in this new site."

Rare Medium solutions experts focused on a creative redesign for SITEL's site that includes out-of-the-box delivery utilizing progressive elements. Designers incorporated SITEL's vision into the Flash(TM) Splash -- a dynamic and creative browser-based web site effect. "We have strong teams with great creative skills and talent building our clients' web sites. For SITEL, Rare Medium pushed the limits of 'traditional' web design. The result is a very sophisticated site that showcases Flash(TM) and DHTML (dynamic HTML) technology with dynamic design," said South.

Michelle Michelsen, director of multimedia marketing for SITEL Corporation, says, "Rare Medium captured our focus of both high technology and our strategic services. We selected Rare Medium specifically for their capabilities in producing cutting edge design and functionality. By incorporating Flash(TM) technology into the user-interface design, Rare Medium has produced a high-energy brand introduction that accurately sets the tone and mood for SITEL's dynamic presence in this industry. Our goals and objectives were initially achieved and delivered through a brief, influential animated message."

SITEL Corporation is the worldwide leader in delivering CRM solutions across all e-media. More than 21,000 SITEL employees worldwide represent many of the world's leading brand names. On behalf of its clients, SITEL finds, acquires and retains customers and helps build and enhance value from these customer relationships. Using the full spectrum of e-media including the telephone, e-mail and the Internet -- SITEL operates from more than 75 customer contact centers, located around the globe in 18 countries, and offers service in more than 25 languages and dialects.

About Rare Medium Group Inc.

Rare Medium Group Inc., through its wholly-owned subsidiary, Rare Medium Inc., provides Internet solutions and E-commerce strategies that improve business processes and develop branding strategies, marketing communications and interactive content to large and medium-sized companies in the financial, automotive, consumer service, retail, technology, entertainment and consumer goods industries, including Microsoft, The New York Times, Merrill Lynch, Epson and Hotel Reservations Network, among other leading companies. Rare Medium Inc., www.raremedium.com, employs more than 550 Internet professionals. Rare Medium Group Inc. also invests in companies that offer paradigm-shifting ideas to incubate and capitalize the next wave of blockbuster Internet companies, which are further supported by the services of its Internet development and solutions subsidiary. Rare Medium Group Inc., www.raremediumgroup.com, is headquartered in New York City with 12 additional offices throughout the United States, Canada and abroad.

Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Rare Medium Group Inc., and its subsidiaries' business and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Rare Medium's limited operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms and those risks discussed in the company's filings with the SEC.

SOURCE Rare Medium Inc.

CO: Rare Medium Inc.; Rare Medium Group Inc.; SITEL Corporation

ST: Texas, New York, Ontario

IN: CPR MLM

SU:

11/15/1999 13:24 EST prnewswire.com
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