Finally Firelight has released confirmation of their plans to market their Accumaster products.
After attempts to use outside promotions, the Firelight management has devised a tremendous self -run promotional effort which will minimize their costs and maximize their bottom line profits with a plan that looks like it could produce a tremendous revenue stream.
The release is as follows
"Firelight hoping Butch Harmon is a
birdie this holiday
Firelight Corporation
FRL
Shares issued 8,592,571
Nov 15 close $0.38
Mon 15 Nov 99
News Release
Mr. Mike England reports
Firelight's AccuMaster product line will
be a sponsor for the program,
Butch Harmon Golf On Command. This
program features interviews, tips and
other articles of interest to golfers
hosted by Butch Harmon. The program,
which will be updated quarterly
throughout the year, begins Dec. 1,
1999,
and will be available in over 650,000
rooms in over 3,000 luxury hotels in
the United States including Hyatts,
Hiltons, Westins, Radissons and
Marriots. The AccuMaster product will
be featured twice throughout the
program in one minute commercials as
well as billboard acknowledgments. The
company expects that the response rate
for a Butch Harmon endorsed product
on a Butch Harmon program will be
significant.
Commercials have now been completed for
both the Butch Harmon Golf On
Command series and for direct
television marketing. The one minute
commercials feature Butch Harmon and
have 1-800 access numbers for direct
response. The AccuMaster product line
offers viewers a number of purchase
options from $19.95 (U.S.) to about
$40.00 (U.S.). Firelight is now in the
process of locating strategic media
avenues (such as The Golf Channel) to
broadcast their commercials and commence
sales.
Butch Harmon is the coach to Tiger Woods
and other well known golfers.
AccuMaster is a golf training
system instructed and endorsed by Butch
Harmon. Firelight feels that the recent
tremendous success of Tiger Woods
(and therefor Butch Harmon) makes
this an optimum time to launch its
Accumaster kits. Timing is enhanced as
well by the upcoming Christmas
shopping season."
Anyone who golfs knows that Butch Harmon is credited for being one of the premier golf teachers in the world. Many times in interviews Tiger Williams has given most of the credit for his success to Harmon's coaching.
The demographics of the hotel patrons of the hotels that will carry this FREE informmercial of Butch Harman shows that over 65% are golfers and have probably played on the golf coarses connected to the hotels.
When the patron turns on the TV in his/her room the menu will be displayed showing what programs are available on that TV. One listing [which is Free] will be the Butch Harmon Golf on Demand 30 minute infommercial In the first two minutes ,one minute will be an ad for the Accumaster.The second add will be run at approx. 15 minutes into the program. The add will carry the 1-800 number to call and order the Accumaster system as endorsed by Butch Harmon. As well a banner will carry the Accumaster call in number.
The pricing of the Accumaster has been drastically reduced, partially due to new technical changes which have reduced costs to Firelight.Since the clients of these hotels are demographically upper average earners ,Firelight is anticipating a high rate of success in obtaining calls.
The adds on other media time buys should be successfull as well in increasing revenues as the pricing is very atractive for all golfers. Most important the Accumaster has proven itself to be of great value to those golfers who have used the system and their sales by word of mouth in trial areas have been significant.
The numer of shares in the float is only approx 3 million and most is closely held or restricted so that any major buying should result in a rapid increase in the share price. The real value will only be realized once revenue from the first couple of months are reported but by then the stock could possibly have had significant gains.
As always we declare that we have taken a position in this stock at prices ranging from .55 to .30 cents over the last 6 months. Only now that they have revealed their plan of action do we feel confident to give our unqualified approval for stock accumulation.
Please do your own due diligence , although we feel this announcement may turn this into a short term momentum play, to be followed by fundamental buying as revenue streams and profit projections become evident.Good luck to all. |
