Interesting reading...
PART TWO - THE BULL MARKET REPORT WEEKLY, NOVEMBER 13, 1999
$$$ SURVEY OF INTERNET TRENDS RELEASED
Roper Starch Worldwide (a market and opinion research firm founded in
1923) and America Online released a study on Internet usage today -- the
second annual America Online/Roper Starch Cyberstudy.
- Internet Users See Being Online as Essential to Everyday Life. This is
one of the key findings of the second annual America Online/Roper Starch
Cyberstudy, released today.
- E-commerce Is Emerging as the Fastest Growing Online Activity. 42% of
Internet consumers say they regularly or occasionally make a purchase
online, compared to 31% in the 1998 study.
- Kids Prefer Online to Television and Telephone. 63% of youngsters
prefer going online to watching TV, while 55% choose online to talking on
the telephone.
The Net's Growing Influence
- Among the key findings -- making purchases has emerged as the
fastest-growing online activity. 42% of Internet consumers say they
regularly or occasionally make a purchase online, compared to 31% in the
1998 study -- an increase of one-third.
- Usage increases among more experienced users -- Internet users connected
three years or longer engage in more everyday activities online than
newcomers, those online one year or less.
- Internet users are becoming more mainstream -- more older Americans and
people of more moderate incomes and educational backgrounds went online
over the past year. And, just as in 1998, more women (55%) than men (45%)
this year were new to the interactive experience.
The New Applications that Internet Users Want Most
- According to the survey, 86% report that they are very interested or
somewhat interested in being able to send and receive pictures from
friends and family online.
- Among younger Internet users, music is the hot new application, with 61%
of 18-24 year-olds listening to music online. Further, 76% of 9-17
year-olds are interested in downloading music.
- As examples of demand for non-PC device access, 41% of Internet
consumers are interested in being able to go online using a cellular phone
or personal organizer, and 35% in being able to go online from public
booths or kiosks. Similarly, 64% would be interested in being able to
check their telephone voice mail using their computer.
- Among the other activities drawing interest include taking a class
online (69%), holding video conferences with friends or family members
(67%), voting or registering to vote online (64%), or paying their bills
online (55%). [Ed. Note: Hello CheckFree!]
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