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To: Road Walker who wrote (92558)11/16/1999 1:38:00 AM
From: Gerald Walls  Read Replies (1) of 186894
 
The "computer illiterate" are the vast majority of the population. Believe it or not, a very small percentage of the population spend their time reading SI and obsessing on the virtues or failures of the latest microprocessors.

Failure to see this same sort of thing is why I disdained the newbie-oriented AOL and never bought it at 90+% discounts to where it is now. More people are "illiterate" or "newbies" than we perceive, mostly because we spend most of our time with people who aren't illiterate or newbies. It blows my mind how many intelligent people don't know anything about computers every time I mix with non-work people. (What's the difference between a hard drive and RAM? What's the difference between Megabytes and Megahertz? What's this "UBS" that I hear about?)

All these newbies will want to buy something that they've heard of because they're already afraid of making a mistake or being taken advantage of when they buy that first computer. While "Dell" or "Gateway" on the case may soothe some of their fears, "Aptiva" (IBM's brand) won't. And in any case, they've heard of "Intel Inside" and "Pentium-something". "Athlon" won't hack it. (Neither will that sh|tty "Itanium" name, but Intel's won't be aiming that chip at consumers for a while anyway.)
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