American Technology to Launch Industry-Changing Sound Technology
American Technology to Launch Industry-Changing Sound Technology
SAN DIEGO, Nov 16, 1999 (BUSINESS WIRE) --
Revolutionary HyperSonic(TM) Sound Provides New Solutions --
International Press and Trade Tour To Be Part of Technology Launch
American Technology Corp. (Nasdaq:ATCO), an innovator in new sound
technologies, will change the way the electronics industry uses sound
with its first generation HyperSonic Sound (HSS(TM)) directional sound
technology.
With the advent of HSS, unique sound solutions are now possible
enabling new products and features.
Previously uncontrollable sound dispersion was a problem for many audio
industry applications. HyperSonic Sound produces sound along an
invisible beam. Audible sound exists where the beam encounters a
listener or a surface, up to several hundred feet from the source. And
HSS does not diminish in intensity over distance at the same rate as
conventional sound. In the case where an HSS column intersects a
surface or an object, that object becomes a virtual speaker. HSS
enables pinpointing sound similar to the way one would use a laser beam
to pinpoint light. These unique attributes of HyperSonic Sound enable
for the first time custom control of sound placement and thus who hears
it.
Elwood G. Norris, chief technology officer of American Technology,
said, "After three years of intensive research and development we
recently made two very important breakthroughs essential to our
technology launch. The first relates to the electronic processing of
sound signals for HSS reproduction. The second breakthrough was the
invention and development of our own proprietary emitter device capable
of performing to and matching the exacting requirements of HSS
processing. Until now no emitter has exhibited the performance
characteristics or ruggedness required for market launch of this
industry-changing technology."
Norris continued, "The combination of patent-pending electronic
processing and a proprietary emitter provide a strong intellectual
property base for licensing to customers. I am especially gratified
that our recent innovations have come from the efforts of our in-house
research and development team. Our team has produced sound results that
will shake up the field of acoustics."
"HSS innovations provide a revolutionary means to create dramatic
auditory environments previously impossible. Imagine using HSS'
directional capabilities in applications ranging from theaters and
trade shows to theme parks and supermarkets, from museums and science
centers to the zoo as well as highly directional sirens and bullhorns.
HSS also has applications in many traditional speaker markets to
enhance existing products with new sound capabilities."
"Companies worldwide have contacted us with unique applications
impossible with conventional loudspeakers but now possible with the
launch of HSS," added Con Brosnan, president and chief executive
officer. "From their input we anticipate HSS in specialized
applications and venues first, followed by more conventional speaker
applications. We are excited by the breadth of consumer, military and
commercial applications that have come forth. Our goal is to rapidly
move forward with licensing and commercialization through OEM customers
so consumers can experience new concepts in sound reproduction."
As a part of the launch of HSS, the company is planning a tour of major
media and trade centers in the United States, Europe and Asia to
demonstrate the unique features of patented HSS technology to the
media, the trade and the public. Specific dates and locations of the
events are to be announced separately. The company is also preparing
HSS evaluation kits for the 300+ companies seeking to use HSS in a wide
variety of applications.
American Technology Corp. is shaping the future of sound by developing
and licensing its patented and patents-pending technology portfolio
which includes: the award-winning HSS(TM) (HyperSonic(TM) Sound
Technology) and SFT(TM) (Stratified Field(TM) Technology) as well as
MFW(TM)(Magnified Force(TM) Woofer); Jet Engine Noise Reduction system;
and FM Sounds(TM) consumer radio products. For more information on the
company and its technologies and products visit www.atcsd.com.
Safe Harbor statement under the Private Securities Litigation Reform
Act of 1995: This press release contains forward-looking statements
relating to future performance, technology and product development that
may impact on future results and the future viability of the company.
Actual results could be affected or differ materially from those
projected in the forward-looking statements as a result of risk factors
such as: future products and results; technological shifts; potential
technical difficulties that could delay new products and technology;
competition; general economic conditions in the markets in which the
company operates; the ability of the company, its customers, and
suppliers to become Year 2000 compliant; pricing pressures; and the
uncertainty of market acceptance of new products by OEM's and end-user
customers.
Copyright (C) 1999 Business Wire. All rights reserved.
Distributed via COMTEX.
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CONTACT: American Technology Corp.
Robert Putnam or Wendy Ravenel, 619/679-2114
robert@atcsd.com
wendy@atcsd.com
WEB PAGE: businesswire.com
GEOGRAPHY: CALIFORNIA
INDUSTRY CODE: COMPUTERS/ELECTRONICS
PRODUCT
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