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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 220.66

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To: dbblg who wrote (84291)	11/16/1999 12:42:00 PM
From: Glenn D. Rudolph	Read Replies (1) of 164684

I saw this and believe it is terrible: "Amazon.com launches holiday TV ad campaign SEATTLE, Nov 15 (Reuters) - Internet retailer Amazon.com Inc.<AMZN.O> launched a holiday advertising campaign on Monday with five television ads using a "Variety Show" format that it hopes will convey the ease and simplicity of online shopping. The campaign was created by the San Francisco office of the FCB Worldwide unit of True North Communications Inc. <TNO.N> It uses a men's chorus singing original songs and was "designed to recreate the authentic look and feel of a 1970s 'Variety Show,'" using "simplicity, humor and catchy tunes to leave a smile on customers faces," Amazon said. The advertising focuses on the wide selection of gifts -- especially toys -- available on Amazon and the simplicity of shopping online. The ads were to make their debut on ABC's "Monday Night Football" and continue on broadcast and cable networks over the next six weeks. The Seattle-based company did not reveal the cost of the campaign, its first focused holiday TV effort. "

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