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Pastimes : CNBC -- critique.

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To: John Carson who wrote (4013)11/16/1999 8:22:00 PM
From: Gary M. Reed  Read Replies (1) of 17683
 
John,

You make some interesting points. To be sure, if we went into a protracted bear market, CNBC/CNNfn/Bloomburg TV viewership would drop dramatically.

Come to think of it, you are also right in that it behooves the financial channels when there are a certain few power momentum stocks that go bonkers (regardless of fundamentals). From a viewership perspective, a stockpicker's market would be hell for financial TV. How quickly would J6Pack reach for the remote control if the winners came from pouring through income statements and balance sheets (vis-a-vis J6Pack throwing his money into the latest Internuts that came public in the last month)? J6Pack doesn't want to hear about fundamentals or technical analysis, he wants the next moonshot. While personally, I would enjoy CNBC a lot more if guests came on to showcase their latest gems they mined while pouring through SEC filings (re: something educational), no doubt the majority of viewers tune in simply to see how many points the Internut stock they bought yesterday is up/down.

Yeah, no doubt, a prolonged bear (or even a sideways) market to CNBC ratings would be akin to ESPN televising a football game matching two 3-8-0 Ivy League football teams.
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