PC industry wakes up to the Internet appliance
By Therese Poletti
LAS VEGAS, Nov 17 (Reuters) - The personal computer industry is finally waking up to the vision espoused by two computer industry rebels who have long voiced their dislike of the PC in favor of simple Internet appliances.
Larry Ellison, the chairman and chief executive of Oracle Corp. (NasdaqNM:ORCL - news), created the concept of the network computer several years ago, amid much fanfare and media attention, while the PC industry scoffed.
Sun Microsystems Inc. (NasdaqNM:SUNW - news) Chairman Scott McNealy has long advocated alternatives to the ''hairballs of code'' he says make up Microsoft Corp.'s (NasdaqNM:MSFT - news) Windows operating systems.
Now, at this year's Comdex, one of the PC industry's biggest trade shows, the Internet appliance and a whole plethora of gadgets and devices that promise fast and easy access the Internet, are the talk of the show.
''I don't come here very often. I'm not really into the PC thing. I don't know if I've shared that with you before,'' McNealy said in his keynote address on Wednesday, amid laughter from a crowd used to his Microsoft jabs. ''I don't hate PCs. I think they are a good thing to keep people off the street.''
The sprawling show was a mass launching pad for a slew of appliances, both from new companies and the old guard PC makers, who don't want to be left out.
At a show usually dominated by PCs, Palo Alto, Calif.-based Sun had a booth on the show floor, showing its new network appliance for businesses, called the Sun Ray, and its free Star Office software, a rival to Microsoft's Office suite.
International Data Corp., a Framingham, Mass.-based research firm recently predicted a rapidly growing market for appliances, with a 76 percent compounded annual growth rate.
IDC forecast a $15.3 billion Internet appliance market in 2002, up from $2.2 billion in 1998, and that 18.5 million appliances will ship in the United States in 2001, vs. 15.7 million home PCs.
''This is the wave of the future,'' said Adam Grill, president of Odyssey Group, a consulting and investing firm in Setauket, N.Y. ''If vendors can't grasp the information device, computing beyond the PC, they will not survive into the millennium.''
National Semiconductor Corp. (NYSE:NSM - news) of Santa Clara, Calif., hosted an Information Appliance Pavilion, where attendees crowded around a band called ''The Device Girls,'' but also wandered the space to look at the many sizes, shapes and colors of the latest gadgets to wake up the industry, many from a new group of start-up companies.
Cellular phone companies also previewed Web-enabled cellphones, to access text data from the Internet.
Companies and analysts predict that home computer users will have a small, low-cost device in every room, but most agreed that the PC will not die. Bill Gates, the chairman of Microsoft, forecast that in the home, the PC will be more than a desktop computer, it will also act as a server, storing much of the information on a home network.
Microsoft also unveiled a low-cost Web Companion, which several computer makers have agreed to manufacture, as a direct Internet access appliance, with instant Net access, via Microsoft's MSN service. Emulating the cellular phone business model, companies will either charge a very low price for the device or give it away, and MSN will gain new subscribers paying $21.95 a month.
The computer makers who are developing the appliance, such as Compaq Computer Corp. (NYSE:CPQ - news), Acer Inc. and Vestal USA, a unit of the Turkish consumer electronics company Vestel , said they will also bundle their devices with other online services as well.
Most of the new devices are stand-alone, dedicated appliances, with a single function, much like a set of appliances in a kitchen, with the aim of providing fast, easy access to the Net.
At one panel, a debate raged on whether the appliances were just PCs and the Internet on ''training wheels,'' as portrayed by Craig Mundie, a senior vice president of Microsoft, or if they would lead to world of one-function devices and fewer Windows PCs.
''What we want are impersonal computers,'' said Bill Joy, a co-founder and chief scientist of Sun. ''It shouldn't belong to anybody. We want to walk up to it and use it. I do not want to spend all that time personalizing it.''
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