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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 220.66

+1.6%

Nov 21 9:30 AM EST

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To: Lizzie Tudor who wrote (84468)	11/18/1999 1:25:00 AM
From: dbblg	Read Replies (1) of 164684

>>So I think the inet companies are lacking in good ad firms that know how to reach who they are trying to reach. I'm guessing the bigger problem is the companies don't all have a clear sense of who their target audience is. It is also possible that the companies lack the confidence and savvy to interpret what their market research firms are telling them. I think the E-Toys ads are the most effective inet ads (I checked the site out after I saw the carwash ad, and I don't even have kids), with the Jackie Chan/Waterhouse ad winning for "cool-but-ineffective" (in that it doesn't differentiate Waterhouse from any other olb).

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