Kraft Foods Implements viaLink's e-Business Services
Business Wire - November 18, 1999 04:46
DALLAS--(BUSINESS WIRE)--Nov. 18, 1999--The viaLink(R) Company (Nasdaq:IQIQ) today announced that Kraft Foods Inc., the largest U.S.-based packaged foods company, will expand its use of the viaLink Item Catalog(TM) service beyond the Kraft Pizza Company into all of Kraft's retail products.
The viaLink Item Catalog will support Kraft's e-Commerce strategy by providing synchronized information on products and prices to their trading partners. Because of the shared database nature of viaLink's services, Kraft expects to be able to expand the implementation of their e-Commerce strategy more quickly to key customers.
In addition, Kraft will combine the Item Catalog with viaLink's Item Movement service, which captures retail point-of-sale and warehouse information. Both viaLink services are currently utilized by the Kraft Pizza Company.
About The viaLink Company
The viaLink Company is a leading provider of secure, interactive e-business subscription-based services and solutions for the consumer packaged goods (CPG) and retail industries. viaLink's unique, Internet-based Item Catalog and related services replace traditional paper-driven methods by enabling CPG manufacturers, distributors, suppliers and retailers to manage supply chain transactions and information more effectively and efficiently through a synchronized, shared database system. viaLink currently services over 200 clients in the Food and CPG industry. Internet access to the company's Web site is available at www.vialink.com.
About Kraft Foods Inc.
Kraft Foods Inc. is the largest U.S.-based packaged foods company. For more information, visit www.kraftfoods.com/corporate. |
