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Microcap & Penny Stocks : SEDONA Corporation (SDNA)

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To: Mike Heimbuch who wrote (195)	4/15/1997 11:18:00 PM
From: Jerry Rush	of 731

Mainstream Press: Today's "Directory World" magazine -- The trade magazine for the (Regional Bell and other directories) Yellow Pages Industry -- has an article on "Mapping the way to successful leads," by Anthony Trull. The story details a sales campaign of Fronteer Directories done in Las Vegas. And another by Sprint in Chicago. Traditional maps, even digital didn't give them what they wanted/needed. Specialized, non-map based info had to be incorporated. Once combined, the results met or exceeded expectations and greatly exceeded past endevours. Some quotes: "...sales teams can apply maps to the work they do each day--and consequently work smarter.." "...company wanted a better than manual solution." "...plot(ed) accounts on a (digital) map." "Once the company's accounts are fixed on the map, they can be extracted along with a particular grid number and re-sorted as needed...the great advantage of this strategy is the flexibility it allows in sorting." "...advantage here...is that the mapping tools already know (all sites) within the boundries we draw. Consequently, we can control the account-selection process easily and quickly..." It all boils down to a simple traditional database coupled with a map including non-traditional media. This example has nothing to do with Sedona specifically (that I can tell), but is indicative of the usability of this technology. Being displayed in a journal that defines the future of Yellow Page Advertising brings this technology ot the attention to an important audience, IMO. And the author's bio calls him a "Product Development Manager." It just seems another indication of this emerging growth area. And did a lot to cause me to rethink my opinion that this is further in the future than many of you think. So, maybe I'm wrong. Maybe it's closer than I think... That would be nice. Jerry

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