11/4/99 Bus. Wire 12:05:00 (See Bold)
Business Wire
Copyright (c) 1999, Business Wire
Thursday, November 4, 1999
NetCreations to be Exclusive Opt-in Email Direct Marketing Partner for
NEW YORK--(BUSINESS WIRE)--November 4, 1999--NetCreations, Inc., a provider
of opt-in email direct marketing services, today announced an exclusive
agreement with ICQ, Inc. to build opt-in email address lists of interested ICQ
users who choose to receive targeted email messages about products and services
of interest. ICQ, Inc., an interactive brand of America Online, Inc. (NYSE:
AOL), describes itself as the world's largest online communications community,
with over 45 million registrants.
Under the agreement, ICQ users will be able to sign up to receive targeted
emails from direct marketers about products and services in categories selected
by the ICQ visitor. NetCreations' PostMasterDirect.com service will manage the
opt-in email address lists generated by the sign-up forms.
The NetCreations approach to direct marketing includes a double opt-in
registration process to ensure ICQ users are choosing to receive targeted email
messages in self-selected categories. In addition, an easy opt-out system is in
place allowing users to remove themselves from these lists at any time.
Under the two-year agreement, NetCreations will be the exclusive manager for
ICQ of all databases compiled from ICQ users who opt in to receive targeted
email messages on behalf of third-party advertisers in self-selected
categories.
"We are delighted to welcome ICQ into our NetCreations Network of third-party
Web sites," said Rosalind Resnick, NetCreations' President. "ICQ is a leading
instant messaging service on the Internet and an interactive brand of AOL. We
are very excited about the agreement that we have established today. According
to ICQ, 67% of ICQ's users live outside the U.S., which is a market we have
targeted for our own expansion. We aim to provide a valuable service to ICQ's
millions of users and to develop large and highly responsive email address
lists worldwide."
About NetCreations, Inc.
NetCreations, Inc., a leader in 100% opt-in email marketing, specializes in
email address list management, brokerage and delivery. Through its
PostMasterDirect.com service, NetCreations has sent email messages on behalf of
over 1,500 direct marketing clients, ranging from large companies, such as Dell
Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over
the Internet. NetCreations' clients conduct email campaigns to targeted
consumers in our database of over 4.3 million opt-in email addresses. These
addresses belong to Internet users who have given permission to receive email
messages in one or more of 3,000 topics of interest. NetCreations manages opt-
in email lists for more than 175 third-party Web sites including Internet.com,
NetZero, Entrepreneur Magazine, CMPnet, LinkExchange, CDROM Guide, Regards.com
and Volition. For more information, visit www.netcreations.com.
Note: This release contains forward-looking statements that are subject to
risks and uncertainties including, but not limited to, the impact of
competitive products and pricing, product demand and market acceptance,
reliance on key strategic alliances, fluctuations in operating results and
other risks detailed from time to time in our filings with the Securities and
Exchange Commission.
NETCREATIONS, POSTMASTER and 100% OPT-IN are registered trademarks of
NetCreations, Inc. NetCreations has filed applications to registered
POSTMASTERDIRECT.COM.
CONTACT: NetCreations Contact: Adrienne Press 212-
625-1370 ext. 223 11:50 EST NOVEMBER 4, 1999
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