PetroMoly Plans to Launch Multi-Media Brand-Awareness Campaign
November 19, 1999 07:30 AM
HOUSTON--(BUSINESS WIRE)--Nov. 19, 1999--Worldwide PetroMoly, Inc. MOLY announced today that management plans an introductory advertising campaign to beginning mid-January 2000, in several national key markets utilizing TV, radio, and direct response newspaper ads. PetroMoly products were shipped out nationwide to the distribution centers of PEP BOYS PBY , based in Philadelphia, PA, the nation's leading automotive retail and service chain.
Lance J. Rosmarin, President of Worldwide PetroMoly said, "We are extremely eager to get the word out that our elite product is now available on the nationwide shelves of the number one auto service and parts retailer, PEP BOYS. We believe our advertising message will help the consumer make the choice to buy our product. With proven benefits such as greater engine performance and better fuel economy, longer engine life and fewer toxic emissions, PetroMoly has a lot to offer its customers."
"The advertising creative is new and different; it should be extremely effective towards accomplishing our awareness goals and objectives. The timing of launch, after the first of the year, gives our retailer ample time to distribute our product, and our message is not lost in all of the holiday advertising and Y2K issues," Rosmarin adds.
Worldwide PetroMoly, Inc. manufactures, markets and distributes high-performance lubricants for use in all types of motor vehicles, compressor engines and railroad locomotives. PetroMoly products incorporate a new proprietary process technology called molytech(TM). These products contain stable and suspended molybdenum disulfide (moly), a hard and extremely low-friction metal, which fills in the micro-porous, crater-like surfaces of pistons, rings and cylinder walls. This creates a more efficient engine environment and prevents metal-to-metal contact, thereby reducing friction, heat and wear. Moly is a slick and powerful antioxidant, known to have the world's lowest coefficient for friction. Worldwide PetroMoly is a sponsor in the 1999 Indy Racing League. For information on the company and on PetroMoly products and technology, visit the PetroMoly web site at petromoly.com.
This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct.
CONTACT: Worldwide PetroMoly Inc., Houston Gilbert Gertner, 713/892-5823 ggertner@petromoly.com
|
