News and action on CYSP. $10 up 8% on 905K vol.
CyberShop.com Enhances Email Marketing Capability
Online Retailer Signs Agreement with Exactis to Manage its Email Marketing
Program
JERSEY CITY, N.J, Nov. 19 /PRNewswire/ -- CyberShop.com(R), Inc.
(Nasdaq: CYSP), a leading online retailer of designer apparel and home
furnishings (http://cybershop.com), announced today it has signed an agreement
with Exactis.com (Nasdaq: XACT) to manage its email marketing program.
CyberShop.com will now be able to send personalized text and HTML emails to
its large subscriber base, promoting weekly specials and popular merchandise.
The enhanced quality and personalization features of these emails will allow
CyberShop.com to build upon their customer relationships and promote brand
loyalty. At the end of the third quarter, CyberShop.com reported a cumulative
customer count of 396,144.
Under the terms of the agreement, Exactis will manage, track and advise
CyberShop.com on email delivery, content and design to optimize email campaign
effectiveness. CyberShop.com will send weekly HTML, plain text and AOL
compatible emails to its subscribers, notifying them of weekly sales and
merchandise with embedded hyperlinks which allow the subscriber to click
through onto the product page of CyberShop.com. Shoppers can opt-in to
receive CyberShop.com emails from the home pages at (http://www.cybershop.com)
and (http://www.electronics.net).
"Email is the single largest online activity on the Internet and critical
for driving our repeat business and top line growth," said Jeff Tauber,
CyberShop.com Chairman and CEO. "With Exactis we can now send HTML product
offers which are more compelling and generate twice the response rate, enhance
our customer communication and send personalized emails to promote various
holiday specials. In addition, outsourcing our email management allows us to
further focus on our online marketing and merchandising competencies and
continue delivering great values to our customers."
According to Jupiter Communications, email is the most popular Internet
activity with 96% of users using the application at least once a month. With
a busy holiday season approaching, email marketing and effective communication
with customers is critical to both preserving customer loyalty, building brand
image and acquiring new customers.
"Email marketing has become an important driver of repeat business and new
customers for CyberShop.com," said Richard Gilbert, VP of Planning &
Development. "Through our internal web tracking tools and those provided by
Exactis, we are able to measure, test and refine our online marketing and
maintain a very high ROI. In addition to leveraging our house list, we have
and will continue to buy opt-in emails from prominent vendors such as
NetCreations."
Exactis.com is one of the world's leading permission based e-mail
marketing communications companies. Using its patented technology and
unmatched expertise, Exactis delivers 8 to 10 million messages a day for
category leaders in online retail, publishing and financial services, as well
as providing a complete range of e-mail solutions for each target audience.
Exactis manages the email-based communication for more than 45 clients
including American Express, Charles Schwab, First Union and Preview Travel.
Actually, this is the efficent way to get revenue. Buying portal space is very expensive. CDNOW and AMNZ send me e-mail all the time.
Some trades of note:
Time Price bid/ask Shares traded
1126 9 7/16 --- 10000
1345 9 7/8 --- 11200
1346 9 7/8 --- 10000
1359 9 7/8 --- 17900
1359 9 7/8 --- 17900 (not a typo)
1402 9 7/8 bid 17900
1403 9 7/8 bid 16900
1408 9 7/8 dntk 16900
1409 10 ask 6900
1410 10 --- 5000
1410 10 --- 4500
1413 9 7/8 --- 10000
1425 9 7/8 bid 17000
1430 9 7/8 bid 16900
1514 9 7/8 --- 10000
1514 9 13/16 --- 10000
~50% institutional
Price increased on the heavy volume despite heavy selling by one institution.
Jack |
