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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Jean M. Gauthier who wrote (10784)11/20/1999 5:21:00 PM
From: Mike Buckley  Read Replies (1) of 54805
 
Jean,

a very unimpressive performance by GMST and it's marketing/promotion effort

What is it that you find unimpressive?

As for the marketing/promotion effort, I've always wondered if the company wouldn't be a lot better off doing consumer-oriented marketing. There are two things that have been in the back of my mind that might explain why there has been so little. The first is that there needs to be sufficient product on the market to justify it. The second might be that the nature of the e-commerce- and advertising-based revenue model requires marketing to the potential business partners instead of to the consumers. I've never contacted Investor Relations to ask about the company's marketing strategy.

--Mike Buckley
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