Thanks Tom. I noticed when I checked Noosh's website, and went to the customer's list I found some puzzling language (shown in uppercase)
To name just a few, the following organizations HAVE PROVIDED VALUABLE FEEDBACK that has helped Noosh develop the communication service that is dramatically improving the process of buying, selling and managing print.
Allied Printing
Bank of America
Carqueville Graphics
ColorGraphics (San Francisco)
etc. etc.
Funny, I didn't know "feedback" was the same thing as customers/revenue. Contrast that to ImageX's customer list on their site:
"Customers include two of the Big 5 accounting firms, premier financial institutions such as CIBC World Markets and Donaldson, Lufkin & Jenrette; pharmaceutical firms Merck and Rhone-Poulene; and more than 35 e-commerce companies, including Amazon.com, HomeGrocer.com, InfoSpace.com, and ShopNow.com."
Anyway, I did think it was easier to navigate through Noosh's website and it also loaded faster than ImageX's, but I didn't get a sense of any product differentiation from Noosh that would scare me out of IMGX. It appears the IMGX site is much more content rich and more appealing overall.
It looked like Noosh doesn't do any printing, but only joins buyers with printers...
"Print jobs can be created, submitted by buyers,
and quoted online by printers—locally or
anywhere in the world. The buyer decides which
and how many printers can bid on a job. Job
specifications, including revisions, are managed
consistently, enabling buyers and printers to
share common formats that describe job
requirements."
Whereas, and an important difference, it looks like ImageX actually does the printing...
"From office stationery to high-end marketing materials, our goal is to deliver the highest quality materials, printed exactly to your specifications."
It looks to me that ImageX's business model would be the more profitable one, since they are a "one stop shopping" solution. The references to a database with the customer's logo, formats, etc. lends itself to the more realistic approach of the typical corporate relationship with a printer. Maybe smaller businesses compete each and every print job, but not the big guys.
I'm more afraid of IMGX being swallowed up (acquired) by the Yahoo's of this world than any threat from Noosh.
Let me know if you find the other website ok? |
