How high will Microsoft fly? Message Board

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Technology Stocks : How high will Microsoft fly?

MSFT 483.03

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Dec 5 3:59 PM EST

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To: Paul K who wrote (34570)	11/22/1999 1:48:00 AM
From: Paul K	Read Replies (1) of 74651

Microsoft takes aim at interactive TV - continental style (Four part series) seattletimes.com "In many ways, the setting was perfect. Microsoft chose the Amsterdam Arena - home of the legendary Ajax soccer club - to throw a coming-out party for its leap into Europe's interactive-television market. The cavern of a stadium is as vast as Microsoft's ambitions for its interactive TV software. And just like the 50,000 seats in Amsterdam Arena that September night, those ambitions remain largely unfilled. That could change soon. Since the beginning of the year, Microsoft has spent $4 billion buying pieces of the cable-television industry in Europe. Even by Microsoft standards, that's a lot of money. Why so much? Because it gets the company into Europe's lucrative interactive-television business and $4 billion, though a sizable sum, is paltry compared with the tens of billions that business could generate every year. Why Europe? Because unlike virtually every other computer breakthrough, interactive television - and its promise of online shopping, Internet access and more control over programming - is happening there first...."

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