AMD Athlon Processor Chosen as Recommended Processor for High-speed Cable Online Service
SUNNYVALE, Calif.--(BUSINESS WIRE)--Nov. 22, 1999--
--AMD in a Marketing Agreement with Road Runner--
AMD announced today that it has entered into a marketing agreement with Road Runner, a leading cable broadband online service company. Road Runner has chosen the AMD Athlon(TM) processor as the recommended processor for use in PCs connected to their service. The AMD Athlon processor's high-performance architecture complements the high bandwidth delivery of the Road Runner service to deliver the best possible internet experience to the end user. As a national-level co-sponsor, AMD will be participating in Road Runner's promotional activities such as a national television commercial, radio spots, joint web site activities and direct mail.
Road Runner is a high-speed online service delivered to the PC over the cable television infrastructure. By utilizing the latest advances in web technology and leveraging the blazing speed made possible by cable's hybrid fiber-coaxial network, Road Runner integrates compelling multimedia programming with the latest communication tools and personalized services such as mail, chat listings and personal home pages- all within a broadband environment.
"As a firm believer in high-bandwidth internet access, we are pleased to be affiliated with Road Runner," said Dana Krelle, vice president of marketing for AMD's Computation Products Group. "The AMD Athlon processor provides the high performance needed for the most advanced applications in both the commercial and consumer markets."
"Road Runner believes that using a high-performance PC based on the AMD Athlon enables a richer internet experience," said Bob Benya, Road Runner vice president of advertising.
End users of AMD Athlon processor-based PCs benefit from the processor's 7th generation architecture in a variety of applications. This architecture, which includes the fastest processing for graphics and math, and a 200MHz system bus, delivers quick rendering of downloaded graphics and other internet content, and outstanding performance on other types of multimedia and productivity applications. This is especially beneficial for moving the vast amounts of images, photos and video now appearing on the web.
About AMD
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces microprocessors, flash memories, and integrated circuits for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $2.5 billion in 1998. (NYSE: AMD)
About Road Runner
Road Runner (www.rr.com) is a leading cable broadband online service, serving in excess of 420,000 customers in the communities where it is available. It is a joint venture among affiliates of Time Warner Inc., MediaOne Group, Microsoft Corporation., Compaq Corporation and Advance/Newhouse. It combines the resources and strategic talent of five partners who are world leaders in media, broadband communications, computer software and hardware and publishing. The Road Runner character is a trademark and copyright of Warner Bros., a division of Time Warner Entertainment Company, L.P.
Visit AMD on the Web: Additional press releases and information about AMD and its products are available at www.amd.com.
AMD, the AMD logo, AMD Athlon and combinations thereof are trademarks of Advanced Micro Devices, Inc.
Other product names used herein are for identification purposes only and may be trademarks of their respective companies.
CONTACT:
AMD Public Relations
Kerry Elliott, 408/749-2920
kerry.elliott@amd.com
KEYWORD: CALIFORNIA
BW1148 NOV 22,1999
5:45 PACIFIC
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