"MATHSOFT EXPANDS RETAIL DISTRIBUTION FOR STUDYWORKS - Additional Outlets Fuel Continued Growth of Top-Selling Educational Software"
CAMBRIDGE, Mass. November 22, 1999 MathSoft, Inc. (NASDAQ:MATH), the provider of the broadest line of technical calculation and analytical software for business and academia, today announced that over the last three months, it has increased the number of retail stores carrying its successful StudyWorks!© software line for high school and college students by 62%. The StudyWorks titles, which consistently rank among the top-selling in their category, are now available for purchase at leading office and software outlets such as Best Buy, OfficeMax and Staples. StudyWorks will continue to be available across the United States and Canada at CompUSA, Electronics Boutique and Office Depot, among other retail outlets.
Since introducing its innovative StudyWorks product line three years ago, MathSoft has moved quickly up the ranks to become a premier education software publisher. According to PC Data, MathSoft is the leading software publisher in the high school science category, above The Learning Company, with StudyWorks Science capturing over 50% of the market share in 1999.
MathSoft is also the third-ranked publisher in the high school math category, where its most popular title, StudyWorks Mathematics, has nearly doubled in sales in the last year. MathSoft has gained significant market share from competition, including The Learning Company, which currently
leads in this category but has seen declines in sales over the last year.
Ingram Micro reported that the three StudyWorks products were among the top five education titles, across all grade levels and subjects, it distributed in Canada during the back-to-school shipping season. Overall, U.S. and Canadian unit sales of the StudyWorks line, consisting of Mathematics, Mathematics Deluxe and Science titles, have grown 140% during the nine months ended September 1999 compared to the same period for last year, and nearly 270% as compared to the same period in 1997.
"The triple-digit growth of the StudyWorks line proves that we have hit the mark with our product and are delivering software that fits the needs of a large segment of the high school market," said Chris Randles, senior vice president and general manager, MathSoft, Inc. "The proven success of
these titles in established outlets is the driving factor behind further retail expansion. By adding thousands of additional outlets throughout North America, we are giving more consumers access to the product and creating additional opportunity for growth."
"With StudyWorks, MathSoft has created a powerful tool that delivers helpful lessons without underestimating today?s high school kids. StudyWorks is the only resource out there that does that?so many other educational software titles fall short," said Mike Wolter, a teacher at Muncie Central
High School in Muncie, Indiana. "Not only do my students use it in the classroom, but many of them have purchased it to continue their studies at home."
The StudyWorks retail expansion includes:
A 62% increase in the total number of stores carrying the StudyWorks software since the 1999 back-to-school season.
Across-the-board retail coverage in Canada, including Radio Shack, Multi-Micro and Chapter?s Books. The addition of major North American retail vendors such as Best Buy, Office Max and Staples, three of the largest office and electronics
superstores; as well as additional locations for existing retail vendors.
About StudyWorks
StudyWorks, the award-winning software programs for high school and college students and teachers, is the only complete resource for learning and exploring math and science. With its unique three-step approach to learning, StudyWorks delivers the fundamental groundwork to explain concepts that help students master skills and move ahead.
StudyWorks Mathematics and StudyWorks Science are now available at a suggested retail price of $29.95. StudyWorks Mathematics Deluxe is available at a suggested retail price of $39.95. All three products are offered through major computer and office retail stores and the MathSoft Web
Store at mathsoft.com.
MathSoft is now offering a retail promotion in which the company will donate one StudyWorks title to the school of choice of any customer who buys two StudyWorks titles.
About MathSoft, Inc.
Founded in 1984, MathSoft is the provider of the broadest line of technical calculation and analytical software for business and academia. With MathSoft?s products, users can deploy technical calculations and exploratory data analyses across their entire organizations. The company has more
than one million users of its Mathcad©, StudyWorks, S-PLUS©, StatServer© and Axum© software worldwide. Users include technical professionals worldwide at more than 90% of the Fortune 1,000 companies and over 500 government installations, and students and faculty at over 2,000 colleges and universities.
Axum, S-PLUS, StatServer, StudyWorks and Mathcad are registered trademarks and the MathSoft logo and the Collaboratory are trademarks of MathSoft, Inc. All other names or marks may be registered trademarks or trademarks of their respective owners.
¸ 1999 MathSoft Inc. All rights reserved. |
