Anthony @ Equity Investigations, Dear Anthony, Message Board

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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: If only I'd held who wrote (46703)	11/22/1999 6:31:00 PM
From: BelowTheCrowd	Read Replies (1) of 122087

Except for a simple fact: Most radio is listened to during morning and evening commutes. Cross-country doesn't even enter into the picture because very few advertisers care about people who are just passing through. One of the most compelling factor for listeners in major metropolitan areas during listening hours is the traffic reports. Not something that you'll get nationally. It is one of the few times during the day that a significant population really cares about "local content." That said, I'd pay real money to hear Stern anywhere in the country, without being subject to local moralizing. Probably not $50 a month. Maybe $5-10. Most of the time I'm home and can get it with no hassles. mg

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