TWO NEWS RELEASE LOONEY TUNES
MGI Software Corp.
11/22/99 -
MGI Software Presents MGI LOONEY TUNES(tm) PhotoFun
TORONTO, ONT-November 23, 1999-MGI Software (TSE:MGI), the leader in digital
and Internet imaging solutions, has matched its expertise in consumer PC
photo software with Warner Bros.' beloved LOONEY TUNES characters to create
MGI LOONEY TUNES PhotoFun, an imaginative PC photo playground and activity
center for children. As well as offering a wide assortment of easy to use
fun photo fix and enhancement tools, the program contains an extensive array
of imaginative project templates that include an all-star line up of LOONEY
TUNES characters such as Bugs Bunny(tm), Tweety(tm), and the Tazmanian
Devil(tm). Available in stores later this month, MGI LOONEY TUNES PhotoFun
will carry an estimated street price of $29.95.
Special help agent, Leo the 'PC Photo' Firefly, and favorite LOONEY TUNES,
Bugs Bunny and Daffy Duck(tm), accompany children on their creative
adventure, constantly providing guidance, encouragement, and some humorous
commentary along the way. MGI LOONEY TUNES PhotoFun, with its broad range
of activities and over 150 LOONEY TUNES branded templates, allows children
to fashion a host of personalized craft and keepsake projects such as paper
airplanes, stickers, postcards, and party invitations. Effortless to
create, these and other fabulous projects are also easy to share via email,
over the Internet, or even on the fridge by means of a home printer.
"It is amazing to be part of the digital revolution and see technology that
was once available only in the realm of professionals become pure child's
play," said Anthony DeCristofaro, president and CEO, MGI Software. "MGI
LOONEY TUNES PhotoFun offers sophisticated photo-editing tools, a host of
advanced paint functions, and intelligently rendered templates, but its most
impressive feature, and the only one that matters, is its ability to put
smiles on the faces of children."
Interactive Interface
Rather than a traditional user interface design, MGI has created an
interface that submerges children into Bugs Bunny's Rabbit hole. The
program's functionality has been logically separated and placed in different
areas of Bugs' home. Because of the visual nature of the user interface,
children quickly become familiar with the activities contained in each area,
and therefore find it extremely easy to navigate throughout the program. As
well as featuring a comfortable environment and a logical workflow, the
program's large buttons and sliders, single-mouse-click operations, as well
as its animated icons that visually represent their purpose, make it easy
for children to apply the program's functionality.
Projects Galore
MGI LOONEY TUNES PhotoFun includes an amazing array of rich, high-quality
LOONEY TUNES templates, that are separated into seven different fun project
categories; Fold-up, Stick-Up, Pen Pal, Party, Make Believe, Coloring, and
Fun Mail. Children can easily personalize these projects using many of the
photo-editing features found in the Fun Lab or by adding their very own
photographs.
Fold-Up includes a number of different paper airplanes and door danglers-an
explanation on how to assemble these items is found in the program's
extensive online help. Stick-Up projects allow children to make
personalized stickers of all shapes and sizes, which can be printed on
specialty paper by Kodak and Avery. Pen Pal projects let children keep in
touch with friends and family with items they create such as personalized
stationary, envelopes, cards, and postcards. Party projects such as gift
bags, party hats, and place mats allow children to add a personal touch to
any celebration. Children create their own pretend ID Cards, plane tickets
and credit cards in Make Believe projects; make a greeting card to suit any
occasion in Fun Mail or use MGI LOONEY TUNES PhotoFun's extensive paint
tools on one of the Coloring Templates found in Coloring projects. MGI has
included a variety-pack of specialty papers to get children started, and in
addition supports specialty paper by Kodak and Avery.
Photo Fix and Enhance
MGI LOONEY TUNES PhotoFun's Fun Lab tools will provide children with hours
of fascination and amusement. Children can decide to fix up a photo by
removing red eye, adjusting brightness and contrast or, using the one button
Auto Fix. They can enhance photos by changing them to black and white, or
by giving them an antique look. In addition, children can apply FX such as
Ripple, Twirl, and Pinch to photos with hilarious results.
The Fun Lab contains a variety of props such as LOONEY TUNES characters and
funny face enhancements, such as glasses, noses and mouths. All of the
props can be effortlessly moved into position, resized, mirrored, flipped,
and rotated in the Control Room. MGI LOONEY TUNES PhotoFun also includes a
host of paint tools-Pattern Hose, Airspray, Paint Blaster and even Lipstick
that children can use to spruce up a photo. Closing out MGI LOONEY TUNES
PhotoFun's arsenal of photo-editing tools is the ability for children to add
text to their photos.
Sharing
The Message Center in MGI LOONEY TUNES PhotoFun gives children all they need
to share their work with friends and relatives. The Print Shop allows
children to print their photos or projects on their home printers and
contains support for Avery and Kodak specialty paper. The Mail Room is
where children email photos and creations. The Mail Room connects directly
to the child's personal address book, which is part of the program. As with
a regular address book, the book is designed to keep track of friends and
family members' contact information. If a child has included an email
address in a person's listing, that email address will appear as an option
when the child enters the Mail Room. At the time of installation, MGI
LOONEY TUNES PhotoFun allows the user the option of connecting seamlessly to
online photo services by Kodak and Sony.
System Requirements, Availability & Pricing
MGI LOONEY TUNES PhotoFun requires Microsoft Windows 95 or 98. The minimum
system required is a Pentium II 266 MMX computer, with 64MB RAM, 145MB Hard
Disk Space, SVGA Video Card, 800x600 Screen Area, 16 bit color, CD ROM
drive, mouse, and 100% Windows compatible Sound Card.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a division of Time Warner Entertainment
Company, L.P., is one of the leading and most diversified licensing and
retail merchandising organizations which includes a vast library of
intellectual properties and the Warner Bros. Studio Stores, including
wbstore.com, its e-commerce website. With over 3,700 licensees, Warner
Bros. Consumer Products licenses the rights to names, likenesses and logos
for a variety of entertainment properties, categories, and Warner Bros. name
icons that include LOONEY TUNES, Batman, Superman, Scooby-Doo, The Wizard of
Oz, and its many films and television series. Warner Bros. Consumer
Products includes Warner Bros. Studio Stores, Warner Bros. Worldwide
Licensing, Worldwide Publishing, Warner Bros. Interactive Entertainment,
Kids' WB! Music and WB Toys.
About MGI Software
Founded in 1995, MGI Software is one of the world's leading digital media
companies. The company's early focus on delivering digital media editing
technology to the mass market has led to leadership in digital imaging and
video editing worldwide. MGI Software recently broadened its market to
business and online users of photography by acquiring the assets of Live
Picture and expanded its technological leadership to encompass digital
entertainment media with the acquisition of Zoran's SoftDVD business.
Through its ever-growing network of partnerships with major consumer
electronics manufacturers, computer hardware suppliers, software publishers,
photo and entertainment companies, MGI Software is uniquely positioned to
benefit from the digital revolution shaping our lifestyles. MGI Software
employs over 200 people with offices in North America, Europe, Pacific Rim,
and Japan. MGI Software is publicly traded on The Toronto Stock Exchange.
For more information visit mgisoft.co
SECOND RELEASE
MGI Software Corp.
11/22/99 -
MGI Software And Warner Bros. Are Announcing A Strategic Relationship And Product.
MGI Software and Warner Bros. Consumer Products to Enter Children's
Creativity Software Market with MGI LOONEY TUNES(tm) PhotoFun
TORONTO, ONT-November 23, 1999- MGI Software (TSE:MGI), the leader in
digital and Internet imaging, and Warner Bros. Consumer Products, a
worldwide leader in entertainment licensing, announced today an agreement
to develop and market a children's digital imaging and creativity
application. This is a continuation of MGI's strategy to partner with
strong consumer brands to develop a variety of targeted imaging solutions
for burgeoning, niche markets. Recently, MGI announced agreements with
Young & Modern magazine on a makeover product for teens, and with the
World Wrestling Federation (WWF) on a digital camera, software combination
that allows wrestling fans to blend personal photos with WWF branded
content.
"MGI's alliances with companies such as Warner Bros. Consumer Products are
part of the natural evolution of our imaging line," said Anthony
DeCristofaro, president and CEO, MGI Software. "By building PhotoSuite
into the leading consumer-imaging brand, and developing the application to
be highly malleable, we are the one-stop shop for consumer companies
looking to expand their brand reach into the explosive digital-imaging
market."
The children's activity software market has grown into a
multi-million-dollar-a-year industry. PC Data's tracking of sell-through
at computer-retail stores reflects more than a two-fold growth rate in
both unit shipments and revenue earnings for the category from 1997 to
1998. Aiding this segment's rapid growth is the adoption of creativity
titles by schools as computer teaching aides, and by parents who want
their children to start mastering what they believe will be the key to
educational and professional success in this increasingly computerized
world.
"MGI has done an outstanding job of turning a powerful image-editing
application into a compelling child's creativity toy," said Michael
Harkavy, Vice President, Worldwide Publishing, Kids WB! Music and
Interactive Entertainment for Warner Bros. Consumer Products. "The
program gives an exciting new twist to beloved LOONEY TUNES characters and
is a true compliment to our growing line of interactive titles."
MGI LOONEY TUNES PhotoFun is an imaginative PC photo playground and
activity center for children. As well as offering a wide assortment of
easy to use fun photo fix and enhancement tools, the program contains an
extensive array of imaginative project templates that include an all-star
line up of LOONEY TUNES characters such as Bugs Bunny(tm), Tweety(tm), and
the Tazmanian Devil(tm). Children can fashion these templates into a host
of personalized crafts and keepsakes such as paper airplanes, stickers,
postcards, and party invitations.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a division of Time Warner Entertainment
Company, L.P., is one of the leading and most diversified licensing and
retail merchandising organizations which includes a vast library of
intellectual properties and the Warner Bros. Studio Stores, including
wbstore.com, our e-commerce website. With over 3,700 licensees, Warner
Bros. Consumer Products licenses the rights to names, likenesses and
logos for a variety of entertainment properties, categories, and Warner
Bros. name icons that include LOONEY TUNES, Batman, Superman, Scooby-Doo,
The Wizard of Oz, and its many films and television series. Warner Bros.
Consumer Products includes Warner Bros. Studio Stores, Warner Bros.
Worldwide Licensing, Worldwide Publishing, Warner Bros. Interactive
Entertainment, Kids' WB! Music and WB Toys.
About MGI Software
Founded in 1995, MGI Software is one of the world's leading digital media
companies. The company's early focus on delivering digital media editing
technology to the mass market has led to leadership in digital imaging and
video editing worldwide. MGI Software recently broadened its market to
business and online users of photography by acquiring the assets of Live
Picture and expanded its technological leadership to encompass digital
entertainment media with the acquisition of Zoran's SoftDVD business.
Through its ever-growing network of partnerships with major consumer
electronics manufacturers, computer hardware suppliers, software
publishers, photo and entertainment companies, MGI Software is uniquely
positioned to benefit from the digital revolution shaping our lifestyles.
MGI Software employs over 200 people with offices in North America,
Europe, Pacific Rim, and Japan. MGI Software is publicly traded on The
Toronto Stock Exchange. For more information visit
mgisoft.com. |
